Sales

Outbound marketing no longer works. ‍Well, that's what some people would say (I don't believe this, BTW, I think it's evolved).

The problem? Most companies don't know what they want from the CRO, the org design is wrong, and you don't do enough due diligence (i.e. potential psychometrics). It's risky.

Gartner suggests that 77% of B2B buyers state that their latest purchase was complex and challenging. ‍The customer's buying journey is harrowing.

Here are some thoughts on my observations in the last six months, as I have been hands-on with two clients doing an SDR transformation as part of the GTM.

It’s an age-old story: marketing generates leads, but sales says the quality of the leads isn’t good. I’ve put together this article to share a few of my best tips for achieving sales and marketing alignment.

Have you ever wondered why your potential customers walk away from a sale, even when you think you've presented them with the perfect solution? Base your sales process on creating "next step layers".