Sales

Gartner suggests that 77% of B2B buyers state that their latest purchase was complex and challenging. ‍The customer's buying journey is harrowing.

Here are some thoughts on my observations in the last six months, as I have been hands-on with two clients doing an SDR transformation as part of the GTM.

It’s an age-old story: marketing generates leads, but sales says the quality of the leads isn’t good. I’ve put together this article to share a few of my best tips for achieving sales and marketing alignment.

Have you ever wondered why your potential customers walk away from a sale, even when you think you've presented them with the perfect solution? Base your sales process on creating "next step layers".

It would help to not rely on sales-led growth to scale your business. Every week I'm amazed by the reasons for no / slow growth between £2m - £10m ARR; it often results from bad sales hires or attrition.

These question will be helpful for you to understand and help you plan