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“Saturday mornings would not typically be my favourite time to get inspired and learn but given that is the time that Edwin Abl's newsletter hits my inbox it is the time I get a little jolt of energy! I may not read it right away but I know when I do I'll learn something either about marketing or about how to approach life in general that is of real value.”

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“I had the honour to work with Ed during his time at Gett as an advisor and Interim CMO. He joined us to support the business in a complete re-think of our marketing strategy (on a term), but his input became so embedded in the organisation that we worked together for more than one year! ...“
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Matteo de Renzi,
CEO at Gett
“Edwin worked at Appirio for 4+ years and was critical to building the Appirio European business from the ground up. Edwin drove results and built an incredible team. He hired amazing talent and groomed them to be their best. He had a positive impact on our business, careers, and lives. Ultimately this is the mark of great leadership. ...“
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Latané Conant, Chief
Market Advisor, 6Sense
“Ed worked with Evotix from December 2021 to April 2022 to support our marketing team while we established new leadership and engaged and onboarded agencies. Ed provided advice to me (CEO — but effectively acting CMO over this period) and coaching and support to the team collectively and individually.  ...“
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Matthew Elson,
CEO, Evotix
five white stars
100+ recommendations on Linkedin
Scale Smarter #229

Your GTM experience (especially LinkedIn) is full of complex, messy advice on building a marketing strategy. And today, I want to show you that it doesn’t have to be complicated. ↳ The "Just Get Started" GTM Plan. Now, onto this week's ideas...

10/21/2023
Scale Smarter #228

Personas do not work. This does instead. ↳ The Power of Ideal Audience Profiles. Now, onto this week's ideas...

10/14/2023
Scale Smarter #227

Here's an unexpected tip to help you with strategic planning. (I assume.) Don't just spend it all on demand generation and sales expenses. ↳ The Case for Making an Investment in Brand Building. Now, onto this week's ideas...

10/7/2023
Scale Smarter #226

I bet you don't think long and hard about the science of selling. You should. If you map your process against six clear steps. You'll transform your pipeline close rates. ↳ The Science of Selling: Understanding the 6 Whys Behind Every Buying Decision Now, onto this week's ideas...

9/30/2023
Scale Smarter #225

Hiring the wrong CRO can be catastrophic. Marketing is important. But, revenue leadership and alignment are CRITICAL. ↳ How To Hire The Right CRO (and why it's crucial for the GTM engine). Please don't worry about getting this wrong.

9/23/2023
Scale Smarter #224

Would you like to know where to focus on marketing GTM? Do you want to know how to set OKRs, a process to build the playbook and then measure their performance? Here's a starting point...

9/16/2023

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Every Saturday at 11:30 GMT, I publish a weekly briefing that includes commentary on 7 articles I've found useful during the week, an actionable Q&A section with a key learning, and a recommendation for your tech stack — all consumable within 3 minutes.

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