The GTM Accelerator × AI is where investors send portfolio leadership teams to sharpen execution, install clear constraints, and build the discipline to hit plan. In just 90 days companies get a co-pilot, a proven operating rhythm, and access to agentic GPTs that enable faster decisions and bigger actions.
Ready to improve portfolio performance?
It was great working with Edwin on a recent pre-investment DD project. Edwin's holistic understanding of the entire commercial function for a B2B SaaS organization made him a compelling fit for this particular project, whereby the quality of his report and recommendations were of high value to us in tailoring post-investment action plans.
Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world — both software and services.
He's been invaluable to our team at @Tercera in helping diligence companies and providing super helpful guidance to our portfolio companies.
It helped us to focus on what was really important and to avoid wasting time, money and effort on things that were not driving our business forward. I have already recommended and introduced him to a couple of the businesses in my portfolio and in each case I have seen a measurable improvement following his involvement.
We engaged Ed to help develop our GTM strategy in the ever changing post covid environment. He took us through a step-by-step process that was easy to follow and, most importantly, helped us to execute with clear actions. The advice is not a theoretical exercise.
Ed brought expertise, creativity, and clarity to our work together. He provides a helpful blend of strategic challenge and advice coupled with strong support on implementation and team leadership. All while keeping things focused and fun.
Trusted by investors & innovators:
100+ Recommendations from Clients, Peers, CEO’s, VC’s; People Coached, Mentored & Managed
It’s hard to execute GTM because most companies don’t have a marketing system. GTM advisors usually tell you to add more channels and do more activity, but that only makes the problem worse.
The real answer is building a marketing system with clear differentiation and an operating rhythm that makes growth repeatable.
Marketing Mess. Most companies don’t know how to build a marketing system that works.
Stop Wasting Time. The biggest challenge post deal or mid cycle is wasted spend and lost time.
Too Much Going On. Most companies fail post deal or mid cycle because execution gets scattered and focus is lost.
Operating Rhythm. For most companies it’s non-existent, leaving execution scattered and progress uncertain.
Improved Positioning. Your Copilot sharpens your message to help you improve win rates.
Build a Marketing System. We’ll help you build a Straight Line Marketing System that compounds.
Team Alignment. Turn ambitious people into a focused team with clear priorities.
Operating Rhythm. You have an operating rhythm that drives quick decisions and massive actions.
When you figure out GTM, everything changes. Marketing stops being a scattered set of tactics and becomes the system that drives sales, growth, and your competitive edge.
You know exactly where to focus, how to create momentum, and how to turn spend into results. GTM is no longer guesswork and becomes the engine behind hitting plan.
Bonus #1: Access to Agentic GPTs
As part of this program, you also gain access to my Agentic Marketing GPTs, trained on two decades of GTM experience. Your team can use them as a permanent resource to move faster, make sharper decisions, and avoid wasted effort.
Bonus #2: Access and Implement the Action Operating Rhythm
You’ll get access to my Action Operating Rhythm (AOR). A proven GTM cadence that keeps leadership teams aligned on what got done, what worked, what didn’t, and how you know. I’ll work with you to install it inside your company so it becomes a living system, supported by 20+ years of GTM lessons, frameworks, and stories that make the next step clear.
Access Agentic Marketing GPTs trained on 20+ years of GTM experience
Install the Action Operating Rhythm to align leadership on what’s working and what’s not
Apply proven frameworks and lessons from 50+ scale-ups to cut wasted effort
Give your team permanent tools and systems to make faster decisions.
Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world — both software and services.
He's been invaluable to our team at @Tercera in helping diligence companies and providing super helpful guidance to our portfolio companies.
Edwin worked at Appirio for 4+ years and was critical to building Appirio’s European business from the ground up. Edwin drove results and built an incredible team.
He hired amazing talent and groomed them to be their best. He had a positive impact on our business, careers, and lives. Ultimately this is the mark of great leadership.
We engaged Ed to carry out a full Marketing and Sales due diligence.
He not only provided us with a honest and frank review of how we are working, but also some fantastic insights and recommendations that have now been embraced by the team.
GTM Accelerator x AI is for investors, CEOs, and leadership teams, designed to solve urgent GTM challenges fast and build effective marketing systems.
It is a done-with-you program to resolve your "root cause" GTM Issues, supercharge your in-house marketing & grow a resilient, thriving, and autonomous GTM within 90 days.
Through bi-weekly, action-focused coaching calls, we guide CEOs to make confident decisions, avoid costly missteps, and go faster. We act as an accountability partner, helping you achieve higher revenue, a stronger valuation, and better exit opportunities.
Whatever challenge you face along your growth journey, your GTM Agent is a trusted implementation partner to help you navigate complexity, sharpen decision-making, and operate at the very top of your game.
GTM Accelerator is a program for B2B CEOs & VCs who want to increase speed, peace of mind and trajectory while decreasing risk
Ideal For CEOs And Leadership At High-Growth Scale-Ups over $5M ARR and want to scale to $15 Million and beyond.
From day-1 you'll gain access to all our frameworks, templates and processes that have helped 50+ companies scale.
• Identify what’s working and what’s not by uncovering the root issues.
• Align your team on high-impact work that drives results.
• Gain tailored clarity on your offer, pricing, and messaging—focusing on key pillars, not just doing more.
Put your growth plan into action and refine your approach:
• Learn how to create a GTM system and what looks like.
• Test ideas quickly and learn what works.
• Get clear feedback to improve execution and build a results-driven culture.
Focus on long-term growth and team development:
• Focus on your biggest growth drivers.
• Close alignment and confidence with investors.
• Build a strong team to sustain and scale.
01 . All packages include 30 days’ notice cancellation terms after month three
02. Pricing discount available on contracts greater than six months in duration and paid in advance
03. Broader board advisory roles, NED, or equity arrangements post initial engagement may be available.
04. Equity ONLY: Be aware that you’d have to be able to outmatch Edwin's Quantum Accelerator Fee in terms of potential equity, which starts at USD 100,000.
“When it comes to B2B SaaS marketing, Ed hits the sweet spot. Clear, methodical, well thought through guidance to what can be a complex area. Ed would be a great partner for most scale-ups (if you can get into his diary).”
