The AI Leadership Blueprint

I have had the pleasure of watching Ed work over the last 2 years in his role as CMO at Modulr. Ed arrived in the business just after we'd invested and his impact was immediate, attempting to effect some control and direction over a critical function.

Ed is a first class marketing strategist who is highly regarded by everyone he works with. He is expert in ideation, design & execution of first class B2B SaaS. Highly recommended.

Ed is all around PRO. Wealth of practical hands-on experience bundled with stratigic and structured mind. Ed joined us as an advisor but then quickly stepped into interim position and formed and scaled new Growth team under him.

When it comes to B2B SaaS marketing, Ed hits the sweetspot. Clear, methodical, well thought through guidance to what can be a complex area. Ed would be a great part for most scale-up (if you can get into his diary).

Edwin worked at Appirio for 4+ years and was critical to building Appirio’s European business from the ground up. Edwin drove results and built an incredible team. He had a positive impact on our business, careers, and lives.

We've been collaborating with Ed for the past few weeks as we aim to improve how we connect with customers in our marketplace business. Ed really had us take a good look in the metaphorical mirror, helping the team realise that, "it seems like we've been getting dressed in the dark." Having his expertise on tap has given us the boost we needed as we kick off our transformation.

Edwin is a fantastic marketing & sales advisor/coach for me and our business at Synthesized. We spend a few hours per month together and every time we speak I leave with actionable plan to further improve our marketing and outbound sales efforts.

Ed is a fantastic GTM strategist. I’ve worked with Ed on an advisory basis, both a recipient of his work and alongside him with clients. Ed has the ability to cut-through the noise and get straight to the heart of the issue, focusing on best practice and what clients really need. I would recommend Ed if you’re looking to build your marketing machine.

When the need arose for expert guidance to kickstart our marketing machine, and for an honest review of our current messaging, positioning, and go-to-market strategy, Edwin was the natural choice. A 90-minute consultation with Edwin provided profound insights. I left the discussion with a sense of clarity and a set of practical steps to implement immediately.

We engaged Ed to carry out a full Marketing and Sales due diligence. He not only provided us with a honest and frank review of how we are working, but also some fantastic insights and recommendations that have now been embraced by the team.

Edwin is a first class marketeer. While engaged with Adludio he was able to distill complex marketing needs and requirements with a clarity of thought and messaging that was invaluable to the business. His network was also accessed to help us accelerate the team building that was greatly needed.

Edwin has been hugely helpful while supporting us with our marketing plans. He brings a wealth of direct B2B SaaS experience, theory and content that is otherwise very rare in one package. He is also an absolute pleasure to work with and I have no hesitation in recommending him as a trusted advisor

Edwin was a pleasure to work with and gave excellent go-to-market strategy insights during the due diligence of a B2B SaaS investment we made at Octopus Ventures. He gave tailored advice and recommendations and was not afraid to make out of the box suggestions. I would highly recommend Edwin for GTM Strategy advice and due diligence.

Edwin has been a delight to work with and exceptionally valuable to the work we do with young companies. He has helped struggling companies to turnaround their challenged marketing strategy, as well as support growing companies to further refine their value proposition. On top of that, he's educated our investment team on what good looks like in sales systems and processes.

Ed worked with us as an external CMO, and he’s been fantastic. Not only has Ed provided so much support to our marketing team, but he’s proactively helped to put new processes in and ways of working across departments to maximise our function. I’d recommend working with Ed if you need clarity, and if you need to kick-start that marketing/sales engine!

Ed brought expertise, creativity, and clarity to our work together. He provides a helpful blend of strategic challenge and advice coupled with strong support on implementation and team leadership. All while keeping things focused and fun.

Ed is the type of leader who makes you want to do better and be better. At Modulr he built a strong marketing and sales development team focused around generating business revenue. He propelled us to the next level of growth. He would be an asset to any business with high-growth objectives.

I've known Ed for many years. He is an accomplished executive who combines deep expertise and insight in his field with exceptional leadership qualities which reflect his passion for helping people achieve their full potential. I'd recommend him to any firm looking to rapidly scale or move into new markets.

Ed is a diligent, strategic, well-read CMO with years of experience in SaaS marketing. He has extensive knowledge of demand generation techniques and how they have evolved over the last decade to power both brand and pipeline. Ed is receptive to new ideas and a great guy to work with.

Ed has been a super marketing leader in the manner in which he launched our brand in the European market. A super busy space that required cut through using appropriate brand collateral to start building our brand. Ed used his experience to jump from the domestic market to the international market in a seamless manner.

"A great mentor and someone who has helped me accelerate my career into sales" - Edwin has been great to work with over the last year and a half, a real point of reference, and someone who has been genuinely invested and interested in helping everyone around him achieve their goals. I felt very fortunate to work so closely with Ed.

Amazing to work with and privilege to have been a part of Ed's team! A natural leader and someone to always go to for advice and guidance. Made the role of building a great marketing team look easy which is a testament to Ed's character and all-round nature of looking to develop the people he works with. Has provided me with great lessons and experiences

It was a true pleasure working with Ed at Modulr and since this was during the period of Covid the fact that he is an expert marketer, highly meticulous in his planning and always proactively working with his peers and team made it possible to deliver amazing results in such a tough period. Ed would be a great asset to any marketing team.

Ed is an inspiring leader with an exceptional capability in building, motivating and managing teams. His knowledge of and experience in digital marketing and channels is frankly scary. A delight to work with and always a positive influence.

I am pleased to recommend Edwin for his exceptional expertise in go-to-market strategies and revenue growth. We worked and continue to work together, and he regularly offers a modern approach to go-to-market due diligence, focusing on the entire revenue engine rather than outdated sales-led or marketing-led methods.

I originally connected with Edwin back in February 2020 as a result of my desire to join the Revenue Collective community based in London.  His thought leadership content on LinkedIn is raw, full of knowledge bombs and speaks from the heart! I highly recommend connecting with Edwin for all things Sales, Leadership & Coaching.

I have had the pleasure of watching Ed work over the last 2 years in his role as CMO at Modulr. Ed arrived in the business just after we'd invested and his impact was immediate, attempting to effect some control and direction over a critical function.

Ed is a first class marketing strategist who is highly regarded by everyone he works with. He is expert in ideation, design & execution of first class B2B SaaS. Highly recommended.

Ed is all around PRO. Wealth of practical hands-on experience bundled with stratigic and structured mind. Ed joined us as an advisor but then quickly stepped into interim position and formed and scaled new Growth team under him.

When it comes to B2B SaaS marketing, Ed hits the sweetspot. Clear, methodical, well thought through guidance to what can be a complex area. Ed would be a great part for most scale-up (if you can get into his diary).

Edwin worked at Appirio for 4+ years and was critical to building Appirio’s European business from the ground up. Edwin drove results and built an incredible team. He had a positive impact on our business, careers, and lives.

We've been collaborating with Ed for the past few weeks as we aim to improve how we connect with customers in our marketplace business. Ed really had us take a good look in the metaphorical mirror, helping the team realise that, "it seems like we've been getting dressed in the dark." Having his expertise on tap has given us the boost we needed as we kick off our transformation.

Edwin is a fantastic marketing & sales advisor/coach for me and our business at Synthesized. We spend a few hours per month together and every time we speak I leave with actionable plan to further improve our marketing and outbound sales efforts.

Ed is a fantastic GTM strategist. I’ve worked with Ed on an advisory basis, both a recipient of his work and alongside him with clients. Ed has the ability to cut-through the noise and get straight to the heart of the issue, focusing on best practice and what clients really need. I would recommend Ed if you’re looking to build your marketing machine.

When the need arose for expert guidance to kickstart our marketing machine, and for an honest review of our current messaging, positioning, and go-to-market strategy, Edwin was the natural choice. A 90-minute consultation with Edwin provided profound insights. I left the discussion with a sense of clarity and a set of practical steps to implement immediately.

We engaged Ed to carry out a full Marketing and Sales due diligence. He not only provided us with a honest and frank review of how we are working, but also some fantastic insights and recommendations that have now been embraced by the team.

Edwin is a first class marketeer. While engaged with Adludio he was able to distill complex marketing needs and requirements with a clarity of thought and messaging that was invaluable to the business. His network was also accessed to help us accelerate the team building that was greatly needed.

Edwin has been hugely helpful while supporting us with our marketing plans. He brings a wealth of direct B2B SaaS experience, theory and content that is otherwise very rare in one package. He is also an absolute pleasure to work with and I have no hesitation in recommending him as a trusted advisor

Edwin was a pleasure to work with and gave excellent go-to-market strategy insights during the due diligence of a B2B SaaS investment we made at Octopus Ventures. He gave tailored advice and recommendations and was not afraid to make out of the box suggestions. I would highly recommend Edwin for GTM Strategy advice and due diligence.

Edwin has been a delight to work with and exceptionally valuable to the work we do with young companies. He has helped struggling companies to turnaround their challenged marketing strategy, as well as support growing companies to further refine their value proposition. On top of that, he's educated our investment team on what good looks like in sales systems and processes.

Ed worked with us as an external CMO, and he’s been fantastic. Not only has Ed provided so much support to our marketing team, but he’s proactively helped to put new processes in and ways of working across departments to maximise our function. I’d recommend working with Ed if you need clarity, and if you need to kick-start that marketing/sales engine!

Ed brought expertise, creativity, and clarity to our work together. He provides a helpful blend of strategic challenge and advice coupled with strong support on implementation and team leadership. All while keeping things focused and fun.

Ed is the type of leader who makes you want to do better and be better. At Modulr he built a strong marketing and sales development team focused around generating business revenue. He propelled us to the next level of growth. He would be an asset to any business with high-growth objectives.

I've known Ed for many years. He is an accomplished executive who combines deep expertise and insight in his field with exceptional leadership qualities which reflect his passion for helping people achieve their full potential. I'd recommend him to any firm looking to rapidly scale or move into new markets.

Ed is a diligent, strategic, well-read CMO with years of experience in SaaS marketing. He has extensive knowledge of demand generation techniques and how they have evolved over the last decade to power both brand and pipeline. Ed is receptive to new ideas and a great guy to work with.

Ed has been a super marketing leader in the manner in which he launched our brand in the European market. A super busy space that required cut through using appropriate brand collateral to start building our brand. Ed used his experience to jump from the domestic market to the international market in a seamless manner.

"A great mentor and someone who has helped me accelerate my career into sales" - Edwin has been great to work with over the last year and a half, a real point of reference, and someone who has been genuinely invested and interested in helping everyone around him achieve their goals. I felt very fortunate to work so closely with Ed.

Amazing to work with and privilege to have been a part of Ed's team! A natural leader and someone to always go to for advice and guidance. Made the role of building a great marketing team look easy which is a testament to Ed's character and all-round nature of looking to develop the people he works with. Has provided me with great lessons and experiences

It was a true pleasure working with Ed at Modulr and since this was during the period of Covid the fact that he is an expert marketer, highly meticulous in his planning and always proactively working with his peers and team made it possible to deliver amazing results in such a tough period. Ed would be a great asset to any marketing team.

Ed is an inspiring leader with an exceptional capability in building, motivating and managing teams. His knowledge of and experience in digital marketing and channels is frankly scary. A delight to work with and always a positive influence.

I am pleased to recommend Edwin for his exceptional expertise in go-to-market strategies and revenue growth. We worked and continue to work together, and he regularly offers a modern approach to go-to-market due diligence, focusing on the entire revenue engine rather than outdated sales-led or marketing-led methods.

I originally connected with Edwin back in February 2020 as a result of my desire to join the Revenue Collective community based in London.  His thought leadership content on LinkedIn is raw, full of knowledge bombs and speaks from the heart! I highly recommend connecting with Edwin for all things Sales, Leadership & Coaching.

I worked with Ed at Appirio where he successfully led the EMEA marketing team. He is a consummate professional with a fantastic, proactive outlook on business and always works well in a team outlook. Ed is a great guy and a really excellent asset to any company!

Ed was introduced to me when I was looking for a CMO with deep B2B SaaS expertise. Since meeting Ed he has on numerous occasions engaged with marketing leads within the companies I work with and generously shared his extensive knowledge of Marketing, SaaS and more general leadership. I would wholeheartedly recommend Ed.

Ed never fails to add significant value to every interaction and has helped me grow as a leader and marketer. His approach has allowed me to develop a more holistic understanding of leadership and aided me in becoming more effective in my role, transitioning from a senior IC to a leader within the business...

Ed is the definition of a marketing leader. I've had the pleasure of working with him at Hive and Modulr, where he's built marketing functions from scratch and turned them into high performing teams. Ed manages to brilliantly balance being an empathetic manager and culture-builder, with being an inspiring thought and business leader...

We've been collaborating with Ed for the past few weeks as we aim to improve how we connect with customers in our marketplace business. Ed really had us take a good look in the metaphorical mirror, helping the team realise that, "it seems like we've been getting dressed in the dark."

We engaged Ed to help develop our GTM strategy in the ever changing post covid environment. He took us through a step-by-step process that was easy to follow and, most importantly, helped us to execute with clear actions. The advice is not a theoretical or abstract strategic exercise but a great blend of tactical, actionable and honest insight.

I've been working with Ed for just over a year at Hive Learning where he's helped the sales and marketing function get off to a storming start. As well as being a brilliant and supportive coach and mentor, his creative approach to demand generation and brand building is laser sharp. Ed is the best marketing leader I've been lucky enough to work with.

Edwin was recommended to me as a guru in the b2b marketing space. We've had some great conversations and he's really mentored and helped my thinking at our VC backed firm, which is investing in its marketing dept.

Above all, Edwin is a motivator and a coach. A colleague and a confidant. He really knows his stuff but also knows how to add value to the success of the wider team. He strives for excellence and insists on process efficiency, leading to well thought strategy and execution.

Edwin is a standout GTM specialist who holds a room with pride and professionalism. I’ve been fortunate enough to experience and grasp just a few elements of his incredible knowledge and expertise in ideation, design and the execution of world class sales and marketing strategies. Edwin is a standout GTM specialist who holds a room with pride and professionalism.

Ed is a forward thinking marketing and sales leader. He is very responsive, approachable and super knowledgeable. Highly recommend speaking with Ed on your outbound marketing & sales initiatives.

Edwin changed my whole point of view of the CMO role. We had an in-depth discussion about Growth career paths and what would be the best fit for me. He's a very knowledgeable person with a solid career background who can put himself in the other person's shoes.

Have only the best things to say about Edwin from a professional and personal perspective. One of the most knowledgeable yet down to earth growth marketers I've had the pleasure of working with!

I've been fortunate to spend time with Ed and share B2B marketing and growth challenges. Mentorship from Ed and his newsletter have really helped me add value in my own company and improve my own practices. I recommend Ed as a mentor.

I worked with Ed for a year at Hive Learning. He was the perfect person to lead the charge with founding and growing our sales and marketing function. Had has a wealth of experience in sales, marketing and events and he was a brilliant coach to learn from.

I worked with Ed as part of the sales and marketing team at Hive Learning and can say that he is one of the most methodical and organised managers I have worked for. Ed helps you keep grounded and focused on the big picture when working in an ever changing, challenging start up world.

Edwin leads the Hive Learning marketing and sales function and brings with him enthusiasm and expertise to grow our business. He has a positive impact on our business, careers, and lives. Ultimately this is the mark of great leadership.

I worked with Edwin at Appirio for approximately four years. In that time, Edwin single-handedly built up the European Sales & Marketing function through his relentless creativity, problem solving and willingness to take on any challenge. Edwin has a unique ability to stitch together amazing solutions that deliver results.

I had the opportunity and pleasure of working with Edwin for the last 4 years at Appirio. Not very often do you come across someone that has the ability to lead a team, come up with the overall vision and strategy and be able to drive that through to execution all while "rolling up his sleeves" to ensure success...

Edwin supported and coached me to over achieving every target set, which in turn has seen me have 3 promotions at Appirio. He's an extraordinary technology visionary, transforming the way we took our solutions to market in Europe. If you want someone who's going to take your pipeline generation to the next level - Edwin is your man.

I can highly recommend the work of Edwin Abl - he is bright, fast, reliable, creative and enormously helpful. This is why we have relied on his support for a number of years.

Edwin's ability to master the sales and marketing mix and his deep knowledge of the cloud technology space combine to deliver highly effective brand awareness and demand generation initiatives.

I have worked with Edwin for the past year. Edwin has been an incredible Marketing lead for Appirio because of his innovative ideas and clear understanding of sales and how the two relate. I would highly recommend Edwin and look forward to seeing how he progresses through his career.

Edwin has been a key resource in helping Susan Goldsworthy and myself build a global social network focused on personal and organizational change. Not only is Edwin a great technical adviser and mentor, but also an effective adviser is writing across all forms of social media. I recommend him highly as writer, blogger and technologist.

If you need someone to help lead, innovate and drive your creative marketing initiatives, you need to speak to Edwin. He is a data driven marketer, with sound experience also on the execution and analytics side of marketing, and with great attention to detail and delivery.

I have worked with Edwin over several years in the Enterprise Software arena. He is adept at providing end-users with an insight into emerging trends and how it can be applied within a fast moving business. On all occasions he has provided an expert valued service that is second to none.

I worked with Ed at Appirio where he successfully led the EMEA marketing team. He is a consummate professional with a fantastic, proactive outlook on business and always works well in a team outlook. Ed is a great guy and a really excellent asset to any company!

Ed was introduced to me when I was looking for a CMO with deep B2B SaaS expertise. Since meeting Ed he has on numerous occasions engaged with marketing leads within the companies I work with and generously shared his extensive knowledge of Marketing, SaaS and more general leadership. I would wholeheartedly recommend Ed.

Ed never fails to add significant value to every interaction and has helped me grow as a leader and marketer. His approach has allowed me to develop a more holistic understanding of leadership and aided me in becoming more effective in my role, transitioning from a senior IC to a leader within the business...

Ed is the definition of a marketing leader. I've had the pleasure of working with him at Hive and Modulr, where he's built marketing functions from scratch and turned them into high performing teams. Ed manages to brilliantly balance being an empathetic manager and culture-builder, with being an inspiring thought and business leader...

We've been collaborating with Ed for the past few weeks as we aim to improve how we connect with customers in our marketplace business. Ed really had us take a good look in the metaphorical mirror, helping the team realise that, "it seems like we've been getting dressed in the dark."

We engaged Ed to help develop our GTM strategy in the ever changing post covid environment. He took us through a step-by-step process that was easy to follow and, most importantly, helped us to execute with clear actions. The advice is not a theoretical or abstract strategic exercise but a great blend of tactical, actionable and honest insight.

I've been working with Ed for just over a year at Hive Learning where he's helped the sales and marketing function get off to a storming start. As well as being a brilliant and supportive coach and mentor, his creative approach to demand generation and brand building is laser sharp. Ed is the best marketing leader I've been lucky enough to work with.

Edwin was recommended to me as a guru in the b2b marketing space. We've had some great conversations and he's really mentored and helped my thinking at our VC backed firm, which is investing in its marketing dept.

Above all, Edwin is a motivator and a coach. A colleague and a confidant. He really knows his stuff but also knows how to add value to the success of the wider team. He strives for excellence and insists on process efficiency, leading to well thought strategy and execution.

Edwin is a standout GTM specialist who holds a room with pride and professionalism. I’ve been fortunate enough to experience and grasp just a few elements of his incredible knowledge and expertise in ideation, design and the execution of world class sales and marketing strategies. Edwin is a standout GTM specialist who holds a room with pride and professionalism.

Ed is a forward thinking marketing and sales leader. He is very responsive, approachable and super knowledgeable. Highly recommend speaking with Ed on your outbound marketing & sales initiatives.

Edwin changed my whole point of view of the CMO role. We had an in-depth discussion about Growth career paths and what would be the best fit for me. He's a very knowledgeable person with a solid career background who can put himself in the other person's shoes.

Have only the best things to say about Edwin from a professional and personal perspective. One of the most knowledgeable yet down to earth growth marketers I've had the pleasure of working with!

I've been fortunate to spend time with Ed and share B2B marketing and growth challenges. Mentorship from Ed and his newsletter have really helped me add value in my own company and improve my own practices. I recommend Ed as a mentor.

I worked with Ed for a year at Hive Learning. He was the perfect person to lead the charge with founding and growing our sales and marketing function. Had has a wealth of experience in sales, marketing and events and he was a brilliant coach to learn from.

I worked with Ed as part of the sales and marketing team at Hive Learning and can say that he is one of the most methodical and organised managers I have worked for. Ed helps you keep grounded and focused on the big picture when working in an ever changing, challenging start up world.

Edwin leads the Hive Learning marketing and sales function and brings with him enthusiasm and expertise to grow our business. He has a positive impact on our business, careers, and lives. Ultimately this is the mark of great leadership.

I worked with Edwin at Appirio for approximately four years. In that time, Edwin single-handedly built up the European Sales & Marketing function through his relentless creativity, problem solving and willingness to take on any challenge. Edwin has a unique ability to stitch together amazing solutions that deliver results.

I had the opportunity and pleasure of working with Edwin for the last 4 years at Appirio. Not very often do you come across someone that has the ability to lead a team, come up with the overall vision and strategy and be able to drive that through to execution all while "rolling up his sleeves" to ensure success...

Edwin supported and coached me to over achieving every target set, which in turn has seen me have 3 promotions at Appirio. He's an extraordinary technology visionary, transforming the way we took our solutions to market in Europe. If you want someone who's going to take your pipeline generation to the next level - Edwin is your man.

I can highly recommend the work of Edwin Abl - he is bright, fast, reliable, creative and enormously helpful. This is why we have relied on his support for a number of years.

Edwin's ability to master the sales and marketing mix and his deep knowledge of the cloud technology space combine to deliver highly effective brand awareness and demand generation initiatives.

I have worked with Edwin for the past year. Edwin has been an incredible Marketing lead for Appirio because of his innovative ideas and clear understanding of sales and how the two relate. I would highly recommend Edwin and look forward to seeing how he progresses through his career.

Edwin has been a key resource in helping Susan Goldsworthy and myself build a global social network focused on personal and organizational change. Not only is Edwin a great technical adviser and mentor, but also an effective adviser is writing across all forms of social media. I recommend him highly as writer, blogger and technologist.

If you need someone to help lead, innovate and drive your creative marketing initiatives, you need to speak to Edwin. He is a data driven marketer, with sound experience also on the execution and analytics side of marketing, and with great attention to detail and delivery.

I have worked with Edwin over several years in the Enterprise Software arena. He is adept at providing end-users with an insight into emerging trends and how it can be applied within a fast moving business. On all occasions he has provided an expert valued service that is second to none.