A flexible GTM Operating Partner who helps your portfolio mitigate risk, lower operating costs, and drive revenue growth while delivering results that delight and surprise your stakeholders.
A short, high-impact engagement that shows what happens when a GTM Operating Partner steps in. In two weeks, I work with one or two portfolio companies to diagnose what’s blocking revenue growth, show how to fix it, and prove the value of having structured GTM execution inside the fund.
Collaborative workshops to review strategic GTM options, align on differentiation, point-of-view, messaging, operating model and shape the core GTM system to implement, reset or change.
Work with 1–2 portfolio companies to uncover what’s slowing GTM progress and where focus, ownership, or rhythm is breaking down.
Teach teams what good GTM execution looks like and set up a simple weekly cadence to drive focus, accountability, and measurable progress.
Build the bridge between founders, marketing, and the board with clear, standardised GTM slides that improve communication and decision-making.
Pricing tiers based company size:
(and the resulting complexity & impact)
Early Stage, less than $2m annual revenue
Growth Stage, $2m - $20m annual revenue
Mature, $20m+ annual revenue
Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world - both software and services. He's been invaluable to our team at @Tercera in helping diligence companies and providing super helpful guidance to our portfolio companies. His frameworks, approach and importantly style is engaging and efficient. Super thankful to work with him in prior lives and ongoing as part of his role in our Tercera Advisor Network!
Edwin has been a valuable executive advisor to several companies in the Tercera portfolio. He brings a strong mix of strategic clarity, go-to-market depth, and practical operating experience that’s especially valuable to founders and growth-stage teams. His advice is clear, thoughtful, and rooted in a solid understanding of how to build and scale effective marketing and sales motions.
It helped us to focus on what was really important and to avoid wasting time, money and effort on things that were not driving our business forward. I have already recommended and introduced him to a couple of the businesses in my portfolio and in each case I have seen a measurable improvement following his involvement.
(Check all that apply)
A clear summary of what is happening inside 1–2 portfolio companies with specific blockers, opportunities, and next steps.
Each company leaves with a 90-day focus plan and a simple operating rhythm they can start running immediately.
Practical guidance on how to build more value into the fund platform through shared GTM systems, founder/CEO/ leadership community, and consistent reporting.
Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world — both software and services.
He's been invaluable to our team at @Tercera in helping diligence companies and providing super helpful guidance to our portfolio companies.
His frameworks, approach and importantly style is engaging and efficient. Super thankful to work with him in prior lives and ongoing as part of his role in our Tercera Advisor Network!
Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world — both software and services.
He's been invaluable to our team at @Tercera in helping diligence companies and providing super helpful guidance to our portfolio companies. His frameworks, approach and importantly style is engaging and efficient.
Super thankful to work with him in prior lives and ongoing as part of his role in our Tercera Advisor Network!
Edwin was a pleasure to work with and gave excellent go-to-market strategy insights during the due diligence of a B2B SaaS investment we made at Octopus Ventures.
He gave tailored advice and recommendations and was not afraid to make out of the box suggestions on S&M org structure and customer acquisition & upsell strategies.
I would highly recommend Edwin for GTM Strategy advice and due diligence.
Ed is encyclopaedic when it comes to the latest go-to-market strategies for B2B SaaS businesses. For me, he is a go-to reference point on all things marketing. With his broad view and deep experience, Ed is able to distill complex concepts down to actionable insights.
Ed is a pleasure to work with, generous with his time and his network. He has made a real difference to businesses I am involved with. I always learn something new talking to him.
Ed is encyclopaedic when it comes to the latest go-to-market strategies for B2B SaaS businesses. For me, he is a go-to reference point on all things marketing. With his broad view and deep experience, Ed is able to distill complex concepts down to actionable insights.
Ed is a pleasure to work with, generous with his time and his network. He has made a real difference to businesses I am involved with. I always learn something new talking to him.
Wouldn't hesitate for a second in recommending Ed after getting to know him during our funding round last year.
The DD project undertaken was pretty unique from my perspective in the way that it got the job in hand done, but also really helped me enhance my thinking around things we should be doing at Delio post investment.
Often the report output is a means to an end but Ed's work has been something tangible that we've been able utilise going forward. I continue to stay in touch with Ed as we look at other ways of working together at Delio now and in the future.
Edwin has been a delight to work with and exceptionally valuable to the work we do with young companies.
He has helped struggling companies to turnaround their challenged marketing strategy, as well as support growing companies to further refine their value proposition.
On top of that, he's educated our investment team on what good looks like in sales systems and processes. Edwin also isn't afraid to advise on sectors beyond his classical SaaS experience — something that's very helpful for generalist investors. Thank you Ed!
Ed worked with Evotix from December 2021 to April 2022 to support our marketing team while we established new leadership and engaged and onboarded agencies.
Ed provided advice to me (CEO — but effectively acting CMO over this period) and coaching and support to the team collectively and individually. Ed has deep and practical insight into all aspects of marketing and was always available and helpful.
He has a framework or template for everything!! We thoroughly enjoyed working with him.
We engaged Ed to carry out a full Marketing and Sales due diligence. He not only provided us with a honest and frank review of how we are working, but also some fantastic insights and recommendations that have now been embraced by the team.
