It’s a 3/4-day, remote interactive workshop where you’ll receive personalized, actionable clarity on your differentiation that fuels GTM success.
"Edwin is one of the best out there"
"Edwin is one of the best out there"
"Edwin is one of the best out there"
Adopt proven frameworks to expand your reach and strengthen your brand.
Craft offers that directly address your audience’s real needs — not just what you think they want.
Position yourself as a thought leader and attract high-quality leads, partners, and opportunities.
Work directly with a strategist who understands your space and your goals — not generic advice.
Get access to 180+ proven systems designed to eliminate guesswork and reduce execution friction.
Join live sessions for direct feedback, strategic support, and momentum checks.
I’m Edwin Abl, CEO here at Demand Karma LLC
After creating a GTM audit process during my days at Appirio (acquired by Wipro for $500m in 2016), I decided to use this as the basis for a repeatable due diligence model.
Over my operating years, I honed my approach to forge a proprietary framework that I continue to use to this day.
In Value Creation OS, you get the system. In OS+, we build it with you.
Edwin’s goal is to help a generation of founders create true leverage — through systems, not hustle. OS+ is the fast lane. Hands-on support. Deep guidance. Results that last.
Many of the UKs most successful VC funds turn to Demand Karma for our thorough due diligence when assessing the entire GTM revenue engine.
Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world — both software and services.
Edwin Abl
Ed is encyclopaedic when it comes to the latest go-to-market strategies for B2B SaaS businesses. For me, he is a go-to reference point on all things marketing. With his broad view and deep experience, Ed is able to distill complex concepts down to actionable insights.
Ed is a pleasure to work with, generous with his time and his network. He has made a real difference to businesses I am involved with. I always learn something new talking to him.
Martin Brown
It was great working with Edwin on a recent pre-investment DD project.
Edwin's holistic understanding of the entire commercial function for a B2B SaaS organization made him a compelling fit for this particular project, whereby the quality of his report and recommendations were of high value to us in tailoring post-investment action plans.
Adam Said, CFA
I had the honour to work with Ed during his time at Gett as an advisor and Interim CMO.
Matthew Elson
Edwin worked at Appirio for 4+ years and was critical to building the Appirio European business from the ground up. Edwin drove results and built an incredible team.
He hired amazing talent and groomed them to be their best. He had a positive impact on our business, careers, and lives. Ultimately this is the mark of great leadership.
Latané Conant
Edwin has been hugely helpful while supporting us with our marketing plans. He brings a wealth of direct B2B SaaS experience, theory and content that is otherwise very rare in one package.
He is also an absolute pleasure to work with and I have no hesitation in recommending him as a trusted advisor.
Sam Hussain
Edwin was a pleasure to work with and gave excellent go-to-market strategy insights during the due diligence of a B2B SaaS investment we made at Octopus Ventures.
Oliver Jupp
Edwin has been a delight to work with and exceptionally valuable to the work we do with young companies. He has helped struggling companies to turnaround their challenged marketing strategy, as well as support growing companies to further refine their value proposition.
Alex Gwyther
When it comes to B2B SaaS marketing, Ed hits the sweet-spot. Clear, methodical, well thought through guidance to what can be a complex area.
Ed would be a great part for most scale-up (if you can get into his diary).
Mike Reid
We engaged Ed to carry out a full Marketing and Sales due diligence. He not only provided us with a honest and frank review of how we are working, but also some fantastic insights and recommendations that have now been embraced by the team.
Guy Battle
Edwin is a first class marketeer. While engaged with Adludio he was able to distill complex marketing needs and requirements with a clarity of thought and messaging that was invaluable to the business.
His network was also accessed to help us accelerate the team building that was greatly needed.
Paul Coggins
Ed is a first class marketing strategist who is highly regarded by everyone he works with. He is expert in ideation, design & execution of first class B2B SaaS. Highly recommended.
Pete Crosby
To ensure every founder gets deep strategic support, we only onboard 4 partners each month. Apply early to reserve your space for 2025.
