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My Story: Get to Know Edwin
When I was 21 years old, I started working in recruitment on a cold desk with ZERO customers, processes, tools or strategy — just a phone. Cold selling was hard, but I learned how to create opportunities and became a top 10 sales rep out of 300+ consultants.
Full of fire to carry my success forward, I launched several businesses of my own — both products and services; only to watch as each failed to make an impact or deliver the kind of growth I wanted.
I went back to the drawing board, spending years leaning on my love of learning and immersing myself in others’ approaches to marketing, sales, systems, and processes. I studied and tested all sorts of personal development hacks, tactics, and guru blueprints until I’d built the foundation of my own methodology.
I put my learnings to work in marketing leadership roles at several SaaS companies, including Appirio — which went on to a $550M exit, one of the most significant SaaS services acquisitions. After working a year within Wipro (acquirer), I took on a new challenge serving as an operating B2B marketing advisor within Blenheim Chalcot. I held operational roles at Hive Learning and Modulr, recognised as Dun & Bradstreet’s second fastest growing tech company in the UK, achieving the second highest three-year CAGR, with 430.39%, from 50 tech companies.
Now, as an independent advisor to high-growth B2B SaaS organisations across the globe, I offer deep and practical insight that’s grounded in the unique experiences I’ve had. I’m committed to continuing my own education and development, in addition to sharing everything I’ve learned through my services and resources.
