How Long Should I Spend Writing A Cold Email?

I sat through another investor panel yesterday where everyone kept talking about how to "support" their portfolio companies.Things like reviewing board decks, troubleshooting hiring issues, jumping into pipeline reviews, or offering feedback on positioning.A few years ago, I would've nodded along. It all sounds helpful.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

When you go it alone, you instantly start looking too far ahead.You want to build a successful business quickly, earning 7 figures and not working five days a week.You want to have less pressure than you’re ‘C’ level job.But you forget about phasing.Phasing and building over time is much more complex when you are alone, especially when you try to do everything yourself.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

One of the most challenging calls to make as a VC or CEO is knowing when to walk away from your current go-to-market strategy.Most people don't.They tweak it, adjust tactics, and hang onto the plan because it feels like progress—a new campaign here, a messaging refresh there, maybe a different mix of channels. But here's the reality: tweaking doesn't fix the fundamentals, and sometimes, those fundamentals are broken.I recently had a conversation with an investor that made me completely rethink how I advise on GTM. We were looking at his portfolio, and the same question kept coming up: How do you really know if your GTM strategy is working? And when do you call time on it?

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor