Ed's Musings
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How to Articulate Clear Marketing Value for CEOs
Most marketing leaders need help articulating marketing efforts' value to the CEO.
03.04.2023
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The 3 Groups of Metrics and KPIs All SaaS Companies Should Track
I still struggle to see the value of some of these numbers and contextualise their meaning across many different data points. The reality is that most of us are tracking too many things—not because the information is useful, but simply because we can. 
03.04.2023
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5 Marketing Strategies to Drive Growth in 2023
SaaS companies increasingly recognise the need to scale quickly. But as marketers respond to this pressure by amplifying the volume of their messaging, both the competition and the saturation of marketing channels have increased correspondingly. ‍
03.04.2023
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How to Use Sales Objection Thought Leadership for Quick Wins
The best strategy for building content for quick wins is to focus on sales objection thought leadership. I mean developing direct responses to the most common objections you hear from prospects. Here's how ↓
25.03.2023
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How to Achieve Better Sales and Marketing Alignment
It’s an age-old story: marketing generates leads, but sales says the quality of the leads isn’t good. I’ve put together this article to share a few of my best tips for achieving sales and marketing alignment.
24.03.2023
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What is Demand Generation and Where are We Today?
Before you can begin ramping up your demand-gen flywheel, you must understand what demand generation is and how it’s evolved and where we are today. 
24.03.2023

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