B2B Marketing Insights

How to Use AI to Craft a Strategic Narrative (without AI expertise)

Many SaaS companies struggle to establish a differentiated point of view in the market (it's one of the most common GTM challenges). AI can help.

Due Diligence & Strategy for Scale-ups

link to current blog post

Marketing SaaS GTM

How to Fix Sales Funnel Issues (a process)

Being in a fast-growth scale-up is stressful when you have poor pipeline conversion—top-of-funnel, mid-funnel, and bottom-of-funnel. As a VC/investor, you want to see smooth conversion metrics and hockey stick growth. So does the CEO. So does the CMO.

Due Diligence & Strategy for Scale-ups

link to current blog post

How to Improve Pipeline Conversion (3 starting steps)

Most board meetings have a request to look at funnel conversion. You either have a top-of-funnel problem (primarily) or a middle or bottom-conversion issue. Compounding this issue are sales and marketing leaders tending to go away and get back into the day-to-day. Guess what?

Due Diligence & Strategy for Scale-ups

link to current blog post

SaaS GTM Marketing

How to Refine Your Value Proposition, POV and Sales Story

In today’s post, I want to show you how I use distinct question sets to craft a differentiated POV, message, value proposition and sales story. ‍The core focus of your GTM is grounded in a relentless pursuit of specificity in your product positioning.

Due Diligence & Strategy for Scale-ups

link to current blog post

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