Through market research, customer segmentation, and data analysis, the sprint helps identify your ideal audience, enabling you to tailor your marketing efforts to reach the right customers with the right message.
Access one-time support for a pressing need. Book a call with me to develop your ICP, build a GTM playbook, or answer a strategic marketing question.
Looking for a broader engagement? My ongoing advisory services encompass strategic planning, due diligence, mentoring, and coaching.
Gain a better understanding of my approach to B2B SaaS marketing through my Weekly Briefing newsletter, my free ABM Playbook, my blog, and more.
“Edwin changed my whole point of view of the CMO role. We had an in-depth discussion about Growth career paths and what would be the best fit for me. He's a very knowledgeable person with a solid career background who can put himself in the other person's shoes.”
“Have only the best things to say about Edwin from a professional and personal perspective. One of the most knowledgeable yet down to earth growth marketers I've had the pleasure of working with!”
Every Saturday at 11:30 GMT, I publish a weekly briefing that includes commentary on 7 articles I've found useful during the week, an actionable Q&A section with a key learning, and a recommendation for your tech stack — all consumable within 3 minutes.
