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Why Every B2B SaaS CEO Should Be Doing Due Diligence

Over the last two years, I've worked on 15+ due diligence projects on SaaS companies. The "audit" or "DD" process is on behalf of venture capital firms' pre-investment.

The truth is, 90% of them were calling out similar issues.

Here's the breakdown:

• Team Capabilities

• Value proposition, positioning, audience building and go-to-market

• Too little structure (playbooks) or too much structure

• Mis-aligned go-to-market plan

• Brand building

• Marketing channels, i.e. no details

Due Diligence tends to happen when you are seeking the next round of investment (i.e. I operate between £2m - £15m ARR). But now, intelligent CEOs are looking at audits pre-investment before moving into the discussions on funding.

Why is it essential every SaaS CEO should be doing due Diligence?

Here's why:

• Understand current gaps and blockers

• Validate your strategy is working and accurate

• Create clarity around value proposition and positioning

• Stop spending on the wrong things

• Speed up the growth plan

• Confident in solving problems in the business to your board

• You can't do everything or know everything. But it's helpful being told *exactly* what you need to do

Often this process can save you six-nine months.

Like magic, you'll wake up the following day (post-DD) with *absolute* clarity on how to solve challenges and the roadmap in your current phase to sustainable growth.

Whenever you're ready, there are three ways I can help you:

(1) DUE DILIGENCE FOR INVESTORS & CEOs: A bespoke framework and capability model 'DEMAND KARMA' that delivers DD services to investors, VC firms and CEOs.

(2) ADVISORY: Retained advisory at funded scale-ups. A simple monthly fee. Helping CEOs build a scalable marketing machine. (Booked out until December)

(3) STRATEGY COACHING: Book time on my calendar to work through a standalone project or to get answers to your most pressing marketing strategy and execution questions.

If you're interested, let's jump on a call to see if you're a good fit.

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