black arrow that points left

Should You Have Better Marketing Or Better Pricing

Both can be interconnected. You have to look at addressing each question separately and work backwards to how they connect.

For example, if you are marketing high-end enterprise but your price point does not match the go-to-market. There will be a dichotomy.

If you target SMB. But your pricing is too high then you will fail to win deals. You have to discover the value of your solution, position to market to a niche/ audience and align pricing to match.

It’s always a good tactic to test different pricing models on the prospect. Prospects love a deal. Love the psychological “win” of getting discount or a price they feel to have won the negotiation.

With that in mind it can often make sense to price higher and discount (enterprise). If within a margin that still works.

In short, better marketing will get you awareness and leads. Bad pricing will ruin conversion. If you have great pricing. And no marketing. There will be no pipeline or demand to buy the product.

Whenever you're ready, there are three ways I can help you:

(1) DUE DILIGENCE FOR INVESTORS & CEOs: A bespoke framework and capability model 'DEMAND KARMA' that delivers DD services to investors, VC firms and CEOs.

(2) ADVISORY: Retained advisory at funded scale-ups. A simple monthly fee. Helping CEOs build a scalable marketing machine. (Booked out until December)

(3) STRATEGY COACHING: Book time on my calendar to work through a standalone project or to get answers to your most pressing marketing strategy and execution questions.

If you're interested, let's jump on a call to see if you're a good fit.

Get My Weekly Digest:
A Newsletter for the Curious

Every Saturday at 11:30 GMT, I publish a weekly briefing that includes commentary on 7 articles I've found useful during the week, an actionable Q&A section with a key learning, and a recommendation for your tech stack — all consumable within 3 minutes.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.