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RESEARCH: B2B SaaS Go To Market Strategies - What VCs Are Looking For Today

I'm working on a thought leadership project with TechPros and would love your insight. How can you help?

The research report will look in-depth into 'B2B SaaS Go To Market Strategies - What VCs Are Looking For Today', a thought leadership project in partnership with TechPros. The programme will uncover the strategies being used by VCs for B2B Saas GTM, sharing insights on what they are looking for when deciding on whether or not to invest in B2B SaaS.

The programme will culminate in creating a Market View Publication, combining desk research with first-hand experiences and opinions from interviews lasting up to 30 minutes. The discussions will allow all participants to discover how their peers tackle similar challenges, offering invaluable ideas and solutions.


What's this research about?

B2B SaaS companies must have a clearly defined GTM strategy and a unique value proposition with a distinct point of view to differentiate their message and gain a competitive advantage. It's now more critical than ever as we enter 2023.

A study by the Harvard Business School showed that up to 95% of new products launched every year fail. As such, having a precise GTM strategy before launching any new product and, more importantly, raising VC investment and scaling is increasingly essential.

Among many essential considerations are connecting with the right audience and creating a sustainable customer acquisition strategy and scalable processes.

Also to consider is the disruption caused by the pandemic - businesses now operate in a different market where the customer buying journey has changed, sales reps are not the only channel to customers but simply a channel, and alignment across in-person, remote and digital is crucial for supporting customers in how they buy.

But who better to consult on B2B SaaS GTM strategies than the VC themselves?!

We are interviewing leading B2B Software Investors, Managing Partners and Board Observers from the San Fransisco Bay Area and London to find out what they are looking for when deciding whether or not to invest in B2B SaaS.

This Market View Publication, sponsored by leading B2B SaaS marketing advisor Edwin Abl, will explore vision, mission, value propositions, narrative alignment, lean marketing, category battle strategies, minimum viable audiences, customer stories, product/solution differentiation, product-market fit, competition, story-telling, attribution/efficiencies, scaling / anti-scaling, CRM and more.


Whenever you're ready, there are three ways I can help you:

(1) DUE DILIGENCE FOR INVESTORS & CEOs: A bespoke framework and capability model 'DEMAND KARMA' that delivers DD services to investors, VC firms and CEOs.

(2) ADVISORY: Retained advisory at funded scale-ups. A simple monthly fee. Helping CEOs build a scalable marketing machine. (Booked out until December)

(3) STRATEGY COACHING: Book time on my calendar to work through a standalone project or to get answers to your most pressing marketing strategy and execution questions.

If you're interested, let's jump on a call to see if you're a good fit.

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