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Marketing Strategy for SaaS Companies, Simplified
Go all in, building a sustainable (realistic) marketing growth plan.
PS: This does not mean cutting spending.
Marketing growth strategy 2020:
1. Five+ marketing channels
2. Large-scale programs
3. Unlimited performance marketing spend
4. All about demand (not conversion or customers)
5. Broad purpose, no niche vision
You need to change your thinking to five things:
1. Shift to program-level CAC
2. Invest in conversion, not just demand
3. Launch new programs iteratively
4. Design an operating cadence (quarterly metrics / weekly tracking)
5. Build a minimum viable audience
What's changed?
The market. Funding events. Unrealistic projections.
It's why.
You need to figure out what's important and go all-in in supporting those values and strategies.
(1) DUE DILIGENCE FOR INVESTORS & CEOs: A bespoke framework and capability model 'DEMAND KARMA' that delivers DD services to investors, VC firms and CEOs.
(2) ADVISORY: Retained advisory at funded scale-ups. A simple monthly fee. Helping CEOs build a scalable marketing machine. (Booked out until December)
(3) STRATEGY COACHING: Book time on my calendar to work through a standalone project or to get answers to your most pressing marketing strategy and execution questions.
If you're interested, let's jump on a call to see if you're a good fit.
