How To Improve Sales And Marketing Alignment

One of the most common questions I hear from investors is, "How do we drive or impact value creation?" CEOs might not think about value creation, but that's the game. Ultimately, value creation for CEOs is a good exit strategy driven by growth—value creation equals growth. The upside is that it benefits everyone.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

I spoke with a CEO yesterday who’d just crossed $5M in ARR. The product-market fit was solid, and GTM was showing early signs of repeatability. She had a good head of marketing in place and had just brought in a product marketer to support growth.I asked her what felt hardest right now.She said: “I want to build a better team around me, but I’m unsure how.”

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

I sat through another investor panel yesterday where everyone kept talking about how to "support" their portfolio companies.Things like reviewing board decks, troubleshooting hiring issues, jumping into pipeline reviews, or offering feedback on positioning.A few years ago, I would've nodded along. It all sounds helpful.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor