This is an exact question I had from a CRO peer. Well, the advice here is to figure out where the opportunities are very quickly; and what assets; campaigns; approaches could move the needle quickly.
> An old framework I’ve used before is as follows:
+ Set an exact 60-day goal of where you want to be with your campaign.
+ Have an extremely clear customer avatar and the specific problem you are solving for them.
+ Create a list of 10 strategies that will help you achieve your specific goal.
+ Use estimations for each of the possible options.
+ Sort the list of marketing strategies from #3 by which one will have the largest impact towards your goal within 60 days.
+ Do your first activity for 09 days.
+ Track EVERY day how the activity performed toward your goal.
+ On Day 10, spend 80% of your time doing a new activity and 20% doing the previous week’s activity for 10 more days.
+ At the end of day 18 evaluate which of the 2 options got you closer to your 60-day goal.
+ Spend 80% on the activity that was the most effective. Spend 20% on #3 on your strategy list. Stop doing whichever of the first 2 activities was least effective.
+ Repeat this process until 90 days and you hit your goal.
I learned this from Noah Kagan.
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