How To Build a Value Proposition In Less Than 24 Hours

Value proposition creation 101:

- Define ICP profiles
- Interview customers
- Define challenges for ICPs
- Define angles for the problems you will agitate
- Combine customer insight and your narrative
- Understand the "core" of your value
- Build value proposition
- Test in the field or with customers to see whether it resonates
- Build a content programme
- Use the challenges to inform your content
- Distribute content and build goodwill

Save months of work by gathering all your insight from customers or prospects.

Find out what their challenges are, what they want and in their language.  

Don't waste months making it with your own assumptions.

Then, test and learn.

Whenever you're ready, there are three ways I can help you:

(1) DUE DILIGENCE FOR INVESTORS & CEOs: A bespoke framework and capability model 'DEMAND KARMA' that delivers DD services to investors, VC firms and CEOs.

(2) ADVISORY: Retained advisory at funded scale-ups. A simple monthly fee. Helping CEOs build a scalable marketing machine. (Booked out until December)

(3) STRATEGY COACHING: Book time on my calendar to work through a standalone project or to get answers to your most pressing marketing strategy and execution questions.

If you're interested, let's jump on a call to see if you're a good fit.

Get My Weekly Digest:
A Newsletter for the Curious

Every Saturday at 11:30 GMT, I publish a weekly briefing that includes commentary on 7 articles I've found useful during the week, an actionable Q&A section with a key learning, and a recommendation for your tech stack — all consumable within 3 minutes.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.