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How Do You Use Social Prospecting To Drive Brand Awareness and Inbound Leads
Three simple steps to share with your team:
1. You need a buyer-centric profile; this is your shop window to the world. Your company/personal profile is not about you; this is your place on the internet where people can see what you are an expert in (this isn't about your company or products, it's about the problems you solve). Prospects or cold viewers will feel comfortable walking toward you.
✅ Make sure the team have consistent Linkedin profiles
✅ Make sure the content evangelises the problems you solve
✅ Ensure the team know it's not about them
2. To influence your target audience, you must connect (on Linkedin) to them or people in their network. You don't do this by pitching or connecting and pitching. People hate being pitched to. Therefore, the most common LinkedIn strategy -- connecting and pitching -- doesn't work.
✅ Make the team know it's not a sales pitch but awareness building.
3. And of course, you need content, you need a system of distribution and you need consistency.
✅ Make sure the content evangelises the problems you solve
So I challenge you to double down on LinkedIn.
Scrutinise your current approach.
9/10 companies between £2m - £10m ARR are not being influential.
You can change that.
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