How Do You Build Out a Content Strategy (Reminder: CONTENT IS KING!)

These ideas make it easy to uncover stellar topics that will bring your target audience directly to your company's blog/website:

- Look for easy topics with SEO potential

- Have a contrarian take on a popular opinion

- Host a virtual lunch for your customers

- Swipe popular headline frameworks

- Ask the customer success and sales teams

- Check the “People Also Ask” results

- Look for pain points in case studies

- Check your competitors’ paid keywords

- Research who your customers compare you to

- Recall experiences to document

- Find highly shared content in your industry

- Find your competitors’ top-ranking content

- Use a content idea generator

- List pain points your business solves

- Update existing content

Share with your content leader and get started!

It doesn't have to be complex.

Whenever you're ready, there are three ways I can help you:

(1) DUE DILIGENCE FOR INVESTORS & CEOs: A bespoke framework and capability model 'DEMAND KARMA' that delivers DD services to investors, VC firms and CEOs.

(2) ADVISORY: Retained advisory at funded scale-ups. A simple monthly fee. Helping CEOs build a scalable marketing machine. (Booked out until December)

(3) STRATEGY COACHING: Book time on my calendar to work through a standalone project or to get answers to your most pressing marketing strategy and execution questions.

If you're interested, let's jump on a call to see if you're a good fit.

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