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How Do You Build Out a Content Strategy (Reminder: CONTENT IS KING!)
These ideas make it easy to uncover stellar topics that will bring your target audience directly to your company's blog/website:
- Look for easy topics with SEO potential
- Have a contrarian take on a popular opinion
- Host a virtual lunch for your customers
- Swipe popular headline frameworks
- Ask the customer success and sales teams
- Check the “People Also Ask” results
- Look for pain points in case studies
- Check your competitors’ paid keywords
- Research who your customers compare you to
- Recall experiences to document
- Find highly shared content in your industry
- Find your competitors’ top-ranking content
- Use a content idea generator
- List pain points your business solves
- Update existing content
Share with your content leader and get started!
It doesn't have to be complex.
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