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10/23/2022

Do You Miss 50% of The Marketing Magic Formula?

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

The average CEO misses 50% of the marketing magic formula.

Because great marketing has two parts:

  1. Sales Activation, i.e. Demand Generation
  2. Brand Building, i.e. Scaling an audience

Here are three strategies that can work extremely well:

  • Field Marketing
  • Outbound SDR
  • Linkedin Ads

Most CEOs get marketing focused on these levers but miss (or don't invest enough time) eliciting emotions and building an audience with marketing (helping the brand).

Here are six emotional outcomes your audience should feel:

  • I feel safety
  • I feel excitement
  • I feel connected
  • I feel power
  • I feel enjoyment
  • I feel in control

Suppose you align with marketing and believe in brand building. In that case, you will start building future leverage for the 50% magic formula; what you want:

  • Audience building
  • Emotional connection with your audience
  • A "pull" effect into your pipeline

It takes time, but if you want to help build your brand in a way that aligns with the product, audience, and goals. It would be best if you started now.

about the author
A career scale-up operator, now Operating Partner at Mercia Ventures and advisor on differentiation, marketing, and GTM, I help companies scale from $2M to $50M+ in revenue with the GTM Accelerator Blueprint, sharing insights through the Scaling Better newsletter and supporting growth with GTM Sprints and Due Diligence reviews.
In conclusion
Good luck out there!

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