Do You Miss 50% of The Marketing Magic Formula?
The average CEO misses 50% of the marketing magic formula.
Because great marketing has two parts:
1. Sales Activation, i.e. Demand Generation
2. Brand Building, i.e. Scaling an audience
Here are three strategies that can work extremely well:
- Field Marketing
- Outbound SDR
- Linkedin Ads
Most CEOs get marketing focused on these levers but miss (or don't invest enough time) eliciting emotions and building an audience with marketing (helping the brand).
Here are six emotional outcomes your audience should feel:
- I feel safety
- I feel excitement
- I feel connected
- I feel power
- I feel enjoyment
- I feel in control
Suppose you align with marketing and believe in brand building. In that case, you will start building future leverage for the 50% magic formula; what you want:
- Audience building
- Emotional connection with your audience
- A "pull" effect into your pipeline
It takes time, but if you want to help build your brand in a way that aligns with the product, audience, and goals. It would be best if you started now.