5 Questions That Build a Clearer Picture of Your Marketing Plan
An easy way to validate a marketing strategy:
(You need to ask these fundamental questions to the marketing leader and team).
1. How do we get people to understand what we do?
2. How do we show the value we deliver?
3. Where are our buyers?
4. How do we educate, engage and inspire our audience? i.e. take action
5. There seems to be a lot here; what will the team "actually do"?
You don't need to understand the whole marketing machine. But you do need to know the fundamentals. You'll also test the leader's and team's ability to simplify the approach.
This way, you'll have confidence in the plan.
Here's a broader playbook.