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5 Keys to Lean Marketing Mastery in 2023
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The worst feeling when scaling is the unknowns of marketing.
Waking up every day, thinking:
- Are we using too many channels?
- Should we invest in digital ads?
- Should we invest in brand?
- Is it getting results?
- Same challenges.
- Same results.
That's a nightmare.
Instead, start unpicking the unknowns. Deploy a "lean marketing" mindset. What does this mean? It means focusing on less and understanding the process more.
1. Refine your positioning narrative
2. Reduce marketing channels, i.e. pick 1-3
3. Pick the "KEYSTONE" strategy, i.e. podcast
4. Focus on team efficiency and capability building
5. Educate yourself on brand building and sales activation
We're in a new year.
We're almost in a new month. New month. New focus.
Switch it up in 2023.
(1) DUE DILIGENCE FOR INVESTORS & CEOs: A bespoke framework and capability model 'DEMAND KARMA' that delivers DD services to investors, VC firms and CEOs.
(2) ADVISORY: Retained advisory at funded scale-ups. A simple monthly fee. Helping CEOs build a scalable marketing machine. (Booked out until December)
(3) STRATEGY COACHING: Book time on my calendar to work through a standalone project or to get answers to your most pressing marketing strategy and execution questions.
If you're interested, let's jump on a call to see if you're a good fit.
