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5 Keys to Lean Marketing Mastery in 2023

The worst feeling when scaling is the unknowns of marketing.

Waking up every day, thinking:

- Are we using too many channels?

- Should we invest in digital ads?

- Should we invest in brand?

- Is it getting results?

- Same challenges.

- Same results.

That's a nightmare.

Instead, start unpicking the unknowns. Deploy a "lean marketing" mindset. What does this mean? It means focusing on less and understanding the process more.

1. Refine your positioning narrative

2. Reduce marketing channels, i.e. pick 1-3

3. Pick the "KEYSTONE" strategy, i.e. podcast

4. Focus on team efficiency and capability building

5. Educate yourself on brand building and sales activation

We're in a new year.

We're almost in a new month. New month. New focus.

Switch it up in 2023.

Whenever you're ready, there are three ways I can help you:

(1) DUE DILIGENCE FOR INVESTORS & CEOs: A bespoke framework and capability model 'DEMAND KARMA' that delivers DD services to investors, VC firms and CEOs.

(2) ADVISORY: Retained advisory at funded scale-ups. A simple monthly fee. Helping CEOs build a scalable marketing machine. (Booked out until December)

(3) STRATEGY COACHING: Book time on my calendar to work through a standalone project or to get answers to your most pressing marketing strategy and execution questions.

If you're interested, let's jump on a call to see if you're a good fit.

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