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5 Buckets to Achieve Your Big Marketing Goals (By Focusing on What Matters)
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You need to change your thinking to five things:
1. Shift to program-level CAC
2. Invest in conversion, not just demand
3. Launch new programs iteratively
4. Design an operating cadence (quarterly metrics / weekly tracking)
5. Build a minimum viable audience
No more than 3-4 channels (unless over $5m - $7m ARR).
Plus, it pays to remember.
- Product marketing and positioning are EVERYTHING
- Clarify and know your conversions for each stage of the funnel
- Sales and marketing alignment is crucial for success
- Don’t drown in metrics - focus on the most relevant to YOU
- Success is down to building a connected machine
Having 'One Commercial Engine' is the most effective GTM method (this does not mean marketing reports to CRO).
Let me know if you'd like to discuss that one.
(1) DUE DILIGENCE FOR INVESTORS & CEOs: A bespoke framework and capability model 'DEMAND KARMA' that delivers DD services to investors, VC firms and CEOs.
(2) ADVISORY: Retained advisory at funded scale-ups. A simple monthly fee. Helping CEOs build a scalable marketing machine. (Booked out until December)
(3) STRATEGY COACHING: Book time on my calendar to work through a standalone project or to get answers to your most pressing marketing strategy and execution questions.
If you're interested, let's jump on a call to see if you're a good fit.
