Nowadays, B2B marketing is less about crafting the next revolution in X, Y, or Z and more about practical messaging that is differentiated and clear. Your worst nightmare is weak brand positioning and underperforming sales funnels.
If your messaging is fuzzy or your target audience doesn’t understand precisely your differentiation, competitors will pounce and win more market share. Let’s fix that.
Your positioning is product focused and confusing. People don't know what you do. Reframe your high-level positioning in the market. Who do you serve, what problem are you solving, and what makes you different?
You are likely to have a broad message that is not specific to your narrow buyer. Hone your messaging to strike the right chord with your ideal customer profile (ICP).
You struggle to articulate a unique point of view. You sound like every other vendor in your category. Differentiate your value proposition to cut through the noise and claim your market share.
It was great working with Edwin on a recent pre-investment DD project. Edwin's holistic understanding of the entire commercial function for a B2B SaaS organization made him a compelling fit for this particular project, whereby the quality of his report and recommendations were of high value to us in tailoring post-investment action plans. He has also gone out of his way to continue to support the founders with relevant advice which I know has been valued.
We've been collaborating with Ed for the past few weeks as we aim to improve how we connect with customers in our marketplace business. Ed really had us take a good look in the metaphorical mirror, helping the team realise that, "it seems like we've been getting dressed in the dark." His straightforward, practical advice energised the team and they wasted no time putting it into action in the following days. Having his expertise on tap has given us the boost we needed as we kick off our transformation.
$7,500
$12,500
