Much like AI can augment teams with extra capabilities to accelerate outputs, my advisory provides portfolio companies with a trusted copilot for navigating their scaling journeys. Your GTM Copilot works one-to-one with CEOs, Chairman and Leadership to make the right decisions, remove unknowns and execute faster. We'll laser focus on the basics...we don't solve the process, we want to solve acute problems.
As your GTM Copilot, I work closely with CEOs, Chairman and Boards — offering practical interventions to scale outputs, not activities. I work on the business, not in the business to accelerate growth and efficiencies with lean teams.
Go-To-Market Strategy
Ensure your GTM strategy is heading in the right direction. Start seeing results faster with the right strategy, plan and execution. Don't leave it to chance. Validate your plans to the board.
Stop Wasting Time
Your experienced Copilot will help you to stop wasting time on the wrong activities, the wrong investments and trying to do too much at the same time. Instant ROI on spend and buying back your time.
No More Unknowns
Want to understand the black box of marketing and GTM. Your copilot will educate and coach in filling in the gaps to turn unknowns into knowns, turning chaos into clarity.
Leverage Networks
Access your Copilots extensive network to plug gaps in hiring, agency support, freelancers and partnerships. Only work with the best providers who get results.
Improved Positioning
Your Copilot is an expert in positioning, messaging, value propositions and creating differentiated POVs. Tap into this expertise to win more deals.
Funnel Insights
Insights in best practice on funnel conversion. Are your current conversion rates bad? Start to see what great would look like.
Market Expansion
Leverage my global experience to create a playbook for growth based on local nuances, including clear marketing recommendations for new regions.
IPO
Strategy
Ensure marketing is working in parallel with IPO pathway restrictions to prepare for post-IPO hyper-growth opportunities.
Team Upskilling
Provide mentorship to validate decisions and steer teams in the right direction, resulting in improved execution and business ARR growth.
Martech Audits
Evaluate teams’ existing marketing technology stack in order to ensure proper usage or replacement of each tool.
Scenario Planning
Guide leaders through strategic planning exercises to better understand the full impact of potential changes before executing planned scenarios.
Outputs not Activities
You go on a journey to understand the difference between outputs vs activities. We'll slim down your focus to scale and grow faster -- with greater confidence.
Go-To-Market
Strategy
Design a marketing playbook that highlights the correct channels and provides insights around the key people needed in org design.
Marketing
Turnaround
Perform a capabilities audit using the High-Performance Habits Model and provide subsequent mentoring and coaching to improve performance.
Team
Alignment
Implement mentoring and frameworks to improve communications and GTM alignment between marketing, product, and sales teams.
Leadership
Recruitment
Validate candidates’ technical skills in the recruitment process to improve confidence over making the right leadership appointment.
Validation
Of Spend
Educate clients on brand-building and Sales Activation investment theories to drive a deeper understanding of where money is being spent.
Funnel
Insights
Perform a capabilities audit using the High-Performance Habits Model and provide subsequent mentoring and coaching to improve performance.
Market
Expansion
Leverage my global experience to create a playbook for growth based on local nuances, including clear marketing recommendations for new regions.
IPO
Strategy
Ensure marketing is working in parallel with IPO pathway restrictions to prepare for post-IPO hyper-growth opportunities.
Team
Upskilling
Provide mentorship to validate decisions and steer teams in the right direction, resulting in improved execution and business ARR growth.
Martech
Audits
Evaluate teams’ existing marketing technology stack in order to ensure proper usage or replacement of each tool.
Scenario
Planning
Guide leaders through strategic planning exercises to better understand the full impact of potential changes before executing planned scenarios.
Insights
To
Innovation
Check clients’ ‘unknown unknowns’ and provide a valuable external perspective that identifies opportunities for strategic innovation.
As your GTM Copilot, Edwin builds 1:1 coaching relationships with ambitious CEOs, VCs and boards, striving for serious growth.
Whatever challenge you face along your growth journey, your GTM Copilot is a trusted coach to help you navigate complexity, sharpen decision-making, and operate at the very top of your game. Out of our last 5 clients: (1) CEO exit of $140M (2) Hit $10M ARR milestone (3) Saved $50,000 on GTM channel spend (4) Hired VP Sales & Marketing at no cost through network - saving $60,000 (5) Improved sales conversion to 40%
“When it comes to B2B SaaS marketing, Ed hits the sweet spot. Clear, methodical, well thought through guidance to what can be a complex area. Ed would be a great partner for most scale-ups (if you can get into his diary).”
Ideal for emerging scale-ups or Start-ups under $1.5M ARR
Ideal For CEOs And Leadership At High-Growth Scale-Ups
Ideal For Larger Teams, Multiple Products, Or High-Growth Scale-Ups
All GTM Copilots packages require a 3-month minimum commitment
* All packages include 30 days’ notice cancellation terms after month three
* Pricing discount available on contracts greater than six months in duration
* Broader board advisory roles, NED, or equity arrangements post initial engagement may be available
Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world — both software and services. He's been invaluable to our team at @Tercera in helping diligence companies and providing super helpful guidance to our portfolio companies.
His frameworks, approach and importantly style is engaging and efficient. Super thankful to work with him in prior lives and ongoing as part of his role in our Tercera Advisor Network!
I had the honour to work with Ed during his time at Gett as ad-interim CMO. He joined us to support the business in a complete re-think of our marketing strategy (on a term), but his input became so embedded in the organisation that we worked together for more than one year! Ed helped us to re-design the structure of the team, re-assess all the various tools used for all digital marketing and CRM activities, created a culture of excellence on content and - probably the most important thing - attracted incredible talent into the organisation. I can genuinely say that Ed is the "go-to" person if you need a strong mix of strategy, knowledge sharing, hands-on execution for all growth matters. It will definitely be for me!
