Meet Your GTM CoPilot

Much like AI can augment teams with extra capabilities to accelerate outputs, my advisory provides your portfolio companies with a trusted co-pilot for navigating their scaling journeys.

Proven experience, trusted advice.

[ I augment with leadership teams to solve deep issues, like AI does with humans. ]

Why Invest in GTM Copilot?

As your GTM Copilot, I work closely with CEOs, Chairman and Boards — offering practical interventions to scale outputs, not activities. I work on the business, not in the business to accelerate growth and cut costs with lean teams.

Go-To-Market Strategy

Ensure your GTM strategy is heading in the right direction. Start seeing results faster with the right strategy, plan and execution. Don't leave it to chance. Validate your plans to the board.

Stop Wasting Time

Your experienced Copilot will help you to stop wasting time on the wrong activities, the wrong investments and trying to do too much at the same time. Instant ROI on spend and buying back your time.

No More Unknowns

Want to understand the black box of marketing and GTM. Your copilot will educate and coach in filling in the gaps to turn unknowns into knowns, turning chaos into clarity.

Leverage Networks

Access your Copilots extensive network to plug gaps in hiring, agency support, freelancers and partnerships. Only work with the best providers who get results.

Improved Positioning

Your Copilot is an expert in positioning, messaging, value propositions and creating differentiated POVs. Tap into this expertise to win more deals.

Funnel Insights

Insights in best practice on funnel conversion. Are your current conversion rates bad? Start to see what great would look like.

Market Expansion

Leverage my global experience to create a playbook for growth based on local nuances, including clear marketing recommendations for new regions.

IPO
Strategy

Ensure marketing is working in parallel with IPO pathway restrictions to prepare for post-IPO hyper-growth opportunities.

Team Upskilling

Provide mentorship to validate decisions and steer teams in the right direction, resulting in improved execution and business ARR growth.

Martech Audits

Evaluate teams’ existing marketing technology stack in order to ensure proper usage or replacement of each tool.

Scenario Planning

Guide leaders through strategic planning exercises to better understand the full impact of potential changes before executing planned scenarios.

Outputs not Activities

You go on a journey to understand the difference between outputs vs activities. We'll slim down your focus to scale and grow faster -- with greater confidence.

Go-To-Market
Strategy

Design a marketing playbook that highlights the correct channels and provides insights around the key people needed in org design.

Marketing
Turnaround

Perform a capabilities audit using the High-Performance Habits Model and provide subsequent mentoring and coaching to improve performance.

Team
Alignment

Implement mentoring and frameworks to improve communications and GTM alignment between marketing, product, and sales teams.

Leadership
Recruitment

Validate candidates’ technical skills in the recruitment process to improve confidence over making the right leadership appointment.

Validation
Of Spend

Educate clients on brand-building and Sales Activation investment theories to drive a deeper understanding of where money is being spent.

Funnel
Insights

Perform a capabilities audit using the High-Performance Habits Model and provide subsequent mentoring and coaching to improve performance.

Market
Expansion

Leverage my global experience to create a playbook for growth based on local nuances, including clear marketing recommendations for new regions.

IPO
Strategy

Ensure marketing is working in parallel with IPO pathway restrictions to prepare for post-IPO hyper-growth opportunities.

Team
Upskilling

Provide mentorship to validate decisions and steer teams in the right direction, resulting in improved execution and business ARR growth.

Martech
Audits

Evaluate teams’ existing marketing technology stack in order to ensure proper usage or replacement of each tool.

Scenario
Planning

Guide leaders through strategic planning exercises to better understand the full impact of potential changes before executing planned scenarios.

Insights 
To
Innovation

Check clients’ ‘unknown unknowns’ and provide a valuable external perspective that identifies opportunities for strategic innovation.

What is a GTM Copilot?

As your GTM Copilot, Edwin builds 1:1 coaching relationships with ambitious CEOs, striving for serious growth.

Whatever challenge you face along your growth journey, your GTM Copilot is a trusted coach to help you navigate complexity, sharpen decision-making, and operate at the very top of your game.

“When it comes to B2B SaaS marketing, Ed hits the sweet spot. Clear, methodical, well thought through guidance to what can be a complex area. Ed would be a great partner for most scale-ups (if you can get into his diary).”

Mike Reid
Founder & Senior Partner, Frog Capital

My GTM Copilot Programs

Regular

Ideal for emerging scale-ups or Start-ups under $1.5M ARR

What’s Included:
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Up to 2 live sessions per month
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Sessions specifically for CEOs (and Chairman if needed)
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Email support with a 24 hour SLA
Premium

Ideal For CEOs And Chairman At High-Growth Scale-Ups

What’s Included:
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Up to 4 live sessions per month
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Up to 5 team members can join sessions to drive alignment (i.e. CRO, CMO)
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Weekly ‘office hour’ requests on Slack, Whatsapp, or phone
Super Premium with Due Diligence

Ideal For Larger Teams, Multiple Products, Or High-Growth Scale-Ups

What’s Included:
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Up to 6 live sessions per month
blue tick mark on light-blue background
Up to 5 team members can join sessions to drive alignment (i.e. CRO, CMO)
blue tick mark on light-blue background
Weekly ‘office hour’ requests on Slack, Whatsapp, or phone

All GTM Copilots packages require a 3-month minimum commitment
* All packages include 30 days’ notice cancellation terms after month three
* Pricing discount available on contracts greater than six months in duration
* Broader board advisory roles, NED, or equity arrangements post initial engagement may be available

Contact me to get started

Recommendations

Chris Barbin

Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world — both software and services. He's been invaluable to our team at @Tercera in helping diligence companies and providing super helpful guidance to our portfolio companies.

His frameworks, approach and importantly style is engaging and efficient. Super thankful to work with him in prior lives and ongoing as part of his role in our Tercera Advisor Network!

Founder & former CEO at Appirio
Matteo De Renzi

I had the honour to work with Ed during his time at Gett as ad-interim CMO. He joined us to support the business in a complete re-think of our marketing strategy (on a term), but his input became so embedded in the organisation that we worked together for more than one year! Ed helped us to re-design the structure of the team, re-assess all the various tools used for all digital marketing and CRM activities, created a culture of excellence on content and - probably the most important thing - attracted incredible talent into the organisation. I can genuinely say that Ed is the "go-to" person if you need a strong mix of strategy, knowledge sharing, hands-on execution for all growth matters. It will definitely be for me!

[ CEO at gett. ]