Problem: Uncertainty whether funnel conversion issues stem from conversion rates, processes, or trust. Person: For board members and executives unsure about the root cause of funnel conversion problems. Way: Offering a step-by-step system to optimize funnel accuracy and build precise KPI-conversion data, easing boardroom tensions.
Refine how you segment your marketing-qualified leads (MQLs) by identifying key moments of genuine interest across your sales channels. Don’t make the mistake of treating all MQLs uniformly.
Analyze the conversion success of your Account Executives to reveal valuable patterns, route leads more strategically, and ensure they land with the individual best suited to nurture warmer prospects towards a close.
Audit your comms strategy to ensure you’re speaking the same language as your target audience. Craft content that builds trust, touches on the right pain points, and aids conversions.
When it comes to B2B SaaS marketing, Ed hits the sweet spot. Clear, methodical, well-thought-through guidance to what can be a complex area. Ed would be a great partner for most scale-ups (if you can get into his diary).
I highly recommend working with Edwin. He has been a fantastic burst of energy into our business, and I am very grateful to have met him. Edwin is extremely knowledgeable and resourceful. He quickly identified the cause of the issue we were experiencing and introduced us to some amazing people now working closely with us.
$7,500
$12,500
