Eliminate risks and uncover opportunities through forensic Due Diligence services for investor-backed SaaS scale-ups.
Compile existing performance data across multiple sources and stakeholder interviews to evaluate strategy, value proposition, brand, marketing, sales, go-to-market, team capabilities, organisation design, producitivity, demand generation, and martech capabilities.
Assess the findings against a 200+ factor framework, rating the organisation’s effectiveness at each factor on a five-point scale.
Review the findings with VCs, boards, or investors on a pre-investment basis to minimise risk, or with Chairmen or CEOs to provide direction for operational improvements. Uncovering what for youwould be been unknown unknowns.
Uncovering what for you would be been unknown unknowns. Understand where to narrow the focus, get back on track quickly, learn to do less while improving quality and increase sped of execution. You'll learn the broad scope of B2B SaaS marketing and sales – how to orchestrate the programme and activities.
When it comes to B2B SaaS marketing, Ed hits the sweet spot. Clear, methodical, well thought through guidance to what can be a complex area. Ed would be a great partner for most scale-ups (if you can get into his diary).
Every Saturday at 11:30 GMT, I publish a weekly briefing that includes commentary on 7 articles I've found useful during the week, an actionable Q&A section with a key learning, and a recommendation for your tech stack — all consumable within 3 minutes.