Founder-led marketing is more important than ever when scaling your start-up. For most, you know why you created your business. Still, you aren’t confident enough in your message to share on Linkedin, and you don’t have a strategy or system aligned with marketing to execute on auto-pilot and scale the sales pipeline based on your thought leadership.
I had the honour to work with Ed during his time at Gett as ad-interim CMO. He joined us to support the business in a complete re-think of our marketing strategy (on a term), but his input became so embedded in the organisation that we worked together for more than one year! Ed helped us to re-design the structure of the team, re-assess all the various tools used for all digital marketing and CRM activities, created a culture of excellence on content and - probably the most important thing - attracted incredible talent into the organisation. I can genuinely say that Ed is the "go-to" person if you need a strong mix of strategy, knowledge sharing, hands-on execution for all growth matters. It will definitely be for me!
I have had the pleasure of watching Ed work over the last 2 years in his role as CMO at Modulr. Ed arrived in the business just after we'd invested and his impact was immediate, attempting to effect some control and direction over a critical function. Ed is one of the new breed of marketers, who understands that the marketing priority is to foment revenue opportunity but also thinks deeply about leadership, culture and the clever use of technology to enable all this. For me, Ed is a rare blend of consideration and action; lots of analysis and reflection allied to just getting stuff done and delivering results. Oh and his choice in football teams is pretty much perfect too...
$5,000
$7,500
