GTM x AI

So, the big problem with portfolio companies is that it's often hard to understand their go-to-market (GTM) flywheel and how it works. When they explain it to you, it can feel complex, and they're not aware of the pain points and blockages within their strategy and the execution behind that strategy.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Be “data-driven.” It’s the most cliched recommendation from “investors, thought leaders and CEOs to the CMO.” However, while everyone recommends being data-driven, few do it well. I’d love to know how data-driven certain CMOs or thought leaders are when running their teams.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Being in a fast-growth scale-up is stressful when you have poor pipeline conversion—top-of-funnel, mid-funnel, and bottom-of-funnel. As a VC/investor, you want to see smooth conversion metrics and hockey stick growth. So does the CEO. So does the CMO.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

In today’s post, I want to show you how I use distinct question sets to craft a differentiated POV, message, value proposition and sales story. ‍The core focus of your GTM is grounded in a relentless pursuit of specificity in your product positioning.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Every month, I settle into a small but helpful reflection that’s become a cornerstone of how I help advise my customers: My monthly preview. This process aims to help guide the support I’m lending to growing software and services companies.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Every week, I publish a newsletter to simplify SaaS GTM for you and tips on personal progress.‍(I also produce a blog that provides the entire archive of GTM insights)‍Below is every top-clicked link from the last six weeks.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Explore the complexities CEOs face in understanding B2B marketing and discover the crucial role of a CMO in navigating this intricate landscape.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Between COVID and the boom we’ve seen in recent years in B2B SaaS investments, SaaS companies need to reframe their marketing for efficiencies, sustainability and growth—your GTM needs to be smarter. ‍

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

I asked my network this exact question. Here are some of the responses. Any surprising?

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor