Marketing

Being in a fast growth scale-up or start-up is really stressful when it comes to poor pipeline conversion — wherever that is top-of-funnel, mid-funnel and/or bottom-of-funnel.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Most marketing leaders struggle with the same problems. I’ve struggled with it myself. It’s difficult to be a marketer. It’s a poisoned chalice. On the one hand, you get blamed for not producing enough pipeline.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Today’s blog post will be addressing an age old question — should Sales Development Reps (SDRs) sit in sales or marketing? Where in the organisation do they need to sit for the best outcome?

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

There are currently over 15,000 books in circulation on the subject of leadership. It sounds like a lot, but this number proves the sheer demand to gain knowledge on the topic.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

You need to carry out structured and unscripted interviews. Then aggregate what they tell you. Use the data and content to build personas on those experiences.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Fundamentals of business have not changed. Not in Bill Gates eyes. What is certainly true about building a B2B SaaS business is one thing. It’s not easy.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

We all work in busy industries but tech, and especially the burgeoning fintech sector, are highly competitive with new entrants bombarding the same customer base.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

We’re living in strange and frightening times. For many of us, the coming months and weeks will look very different.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

The quote, “change is the only constant in life”, is attributed to the Greek philosopher Heraclitus.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Most marketers begin bylooking at ‘how do we build a framework’ around Marketing Qualified Leads. This isn’t a bad thing.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Have you ever heard of a Spalax? They’re these goofy little rodents with big teeth and no eyes — you might know them as blind mole rats.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Alignment. It’s the buzzword in #B2B. Recently, I discussed the fallacy of sales & marketing alignment with Logan Lyles on the B2B Growth Show.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor