Tailored SaaS Marketing Playbook to Suit Your Marketing Machine

Building a B2B marketing playbook is hard. Executing against it is even more complicated. I'll do it for you and explain how to make it work. You'll get proven playbook templates and my experience scaling B2B marketing machines.

Who it’s for?

VCs, CEOs, and CMOs associated with B2B SaaS companies that currently earn $2-$20M ARR

Teams that have achieved product-market fit and are moving into the next stage of growth

Scaleup CEOs making founder-led sales and looking to establish their first marketing strategy

Investors seeking to optimise the performance of revenue teams at their portfolio companies

Who it’s for?

VCs, CEOs, and CMOs associated with B2B SaaS companies that currently earn $2-$20M ARR
Teams that have achieved product-market fit and are moving into the next stage of growth
Scaleup CEOs making founder-led sales and looking to establish their first marketing strategy
Investors seeking to optimise the performance of revenue teams at their portfolio companies

graph created by Edwin Abl that shows GTM Funnel

Who it’s for?

Startup founders making founder-led sales and looking to establish their first sales team
Teams that have achieved product-market fit and are moving into the next stage of growth
Sales, marketing or enablement leaders responsible for improving sales results
Investors seeking to optimize the performance of revenue teams at their portfolio companies

100+ recommendations on Linkedin

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For Individual Companies

Up to 3 seats in the course for your leaders and team members

Four live group coaching sessions with myself 1:1 (2 hours/week)

Five 1:1 playbook design sessions with myself 1:1 (1 hour/week)

Playbook copy editing and QA check

Unlimited on-demand support via Slack or email

Sessions and coaching delivered via Zoom / Google video conference

Access to downloadable blueprints and templates

Suitable for CEOs, CMOs, CROs and aspiring revenue leaders

Price: £18,500 + VAT

Contact for pricing

open laptop on the table that shows graph

two men`s hands pointing on the screen of open laptop

For VC/PE Portfolios

One cohort of up to 20 seats filled by leaders and team members from your portfolio companies

Customised curriculum with your portfolio TM best practices and philosophy

Four live group coaching sessions with myself 1:1 (2 hours/week)

Five 1:1 playbook design sessions with myself 1:1 (1 hour/week)

Playbook copy editing and QA check

Unlimited on-demand support via Slack or email

Sessions and coaching delivered via Zoom /Google video conference

Access to downloadable blueprints and templates

Co-branded with portfolio branding

Contact for pricing

What’s covered over a 3 month period?

Part 1: The Marketing Machine Foundations

By the end of this session, you will come away with:

An overview of the fundamental marketing models that govern recurring revenue businesses
An understanding of how to build a marketing machine, it's components and what channels you need to optimise
Conversion and volume metrics that you need to measure to achieve your goals
A gap analysis of your business based on your current metrics

Part 2: The One-Page Marketing Playbook

By the end of this session, you will come away with:

A proven template of a one-page marketing playbook
A step-by-step process for building your own effective marketing playbook

Part 3: Essential Marketing Playbook Content

By the end of this session, you will come away with:

The turn-by-turn directions to include in your playbook that marketing need to succeed in each stage of the process
Customisable blueprints that visualise your key customer touch-points
Supporting enablement templates, including funnel designs, ideal audience profile templates, and value prop frameworks

Part 4: Implementing your Marketing Playbook

By the end of this session, you will come away with:

Best practices for ensuring your playbook remains fresh and relevant to your team
Recommendations for integrating your marketing playbooks into your wider business strategy

Tell Me More

If you’re an emerging start-up, a fast-growth scale-up, or a stalled organisation, I’d love to help design your marketing playbook.

As an experienced SaaS 'C' level operator and ex-CMO, I won’t just give you the cure to your current challenges — I’ll show you how to apply it, identifying your ‘unknown unknowns’ and covering everything from how to scale through to marketing execution.

Let's Chat