WOULD YOU LIKE ME TO SET UP YOUR
MARKETING PLAYBOOK 1-ON-1?

Setting an effective B2B SaaS marketing strategy is hard. Setting up good ones is even harder. I'll do it for you and guide you along the way. You see, the off-the-shelf frameworks don’t capture the custom needs of your business. Instead of starting from scratch or using a standard framework, you can create one yourself. I'll give you proven playbook templates used by fast-growing teams and my experience scaling B2B marketing machines.

Who it’s for? 

  • VCs, CEOs, and CMOs associated with B2B SaaS companies that currently earn $2-$20M ARR
  • Teams that have achieved product-market fit and are moving into the next stage of growth
  • Scaleup CEOs making founder-led sales and looking to establish their first marketing strategy
  • Investors seeking to optimise the performance of revenue teams at their portfolio companies

Who it’s for? 

  • Startup founders making founder-led sales and looking to establish their first sales team
  • Teams that have achieved product-market fit and are moving into the next stage of growth
  • Sales, marketing or enablement leaders responsible for improving sales results
  • Investors seeking to optimize the performance of revenue teams at their portfolio companies
100+ recommendations on Linkedin

“Edwin worked at Appirio for 4+ years and was critical to building the Appirio European business from the ground up. Edwin drove results and built an incredible team. He hired amazing talent and groomed them to be their best. He had a positive impact on our business, careers, and lives. Ultimately this is the mark of great leadership.

Edwin is a constant student...from some new piece of technology he wanted us to pilot to self-help programs he was pushing us to try, he was always working on himself and raising the bar for all of us.”

Latané Conant, Chief Market Advisor, 6Sense

For Individual Companies

  • Up to 3 seats in the course for your leaders and team members
  • Four live group coaching sessions with myself 1:1
    (2 hours/week)
  • Five 1:1 playbook design sessions with myself 1:1
    (1 hour/week)
  • Playbook copy editing and QA check
  • Unlimited on-demand support via Slack or email
  • Sessions and coaching delivered via Zoom / Google
    video conference
  • Access to downloadable blueprints and templates
  • Suitable for CEOs, CMOs, CROs and aspiring revenue leaders

Price: £18,500 + VAT

For Individual Companies

  • Up to 3 seats in the course for your leaders and team members
  • Four live group coaching sessions with myself 1:1 (2 hours/week)
  • Five 1:1 playbook design sessions with myself 1:1 (1 hour/week)
  • Playbook copy editing and QA check
  • Unlimited on-demand support via Slack or email
  • Sessions and coaching delivered via Zoom / Google
    video conference
  • Access to downloadable blueprints and templates
  • Suitable for CEOs, CMOs, CROs and aspiring revenue leaders

Price: £18,500 + VAT

For VC/PE Portfolios

  • One cohort of up to 20 seats filled by leaders and team members from your portfolio companies
  • Customised curriculum with your portfolio GTM best practices and philosophy
  • Four live group coaching sessions with myself 1:1
    (2 hours/week)
  • For each portfolio company:
  • Five 1:1 playbook design sessions with myself 1:1
    (1 hour/week)
  • Playbook copy editing and QA check
  • Unlimited on-demand support via Slack or email
  • Sessions and coaching delivered via Zoom / Google
    video conference
  • Access to downloadable blueprints and templates
  • Co-branded with portfolio branding

Price: Contact for pricing

For VC/PE Portfolios

  • One cohort of up to 20 seats filled by leaders and team members from your portfolio companies
  • Customised curriculum with your portfolio GTM best practices and philosophy
  • Four live group coaching sessions with myself 1:1 (2 hours/week)
  • For each portfolio company:
  • Five 1:1 playbook design sessions with myself 1:1 (1 hour/week)
  • Playbook copy editing and QA check
  • Unlimited on-demand support via Slack or email
  • Sessions and coaching delivered via Zoom / Google
    video conference
  • Access to downloadable blueprints and templates
  • Co-branded with portfolio branding

Price: Contact for pricing

What’s covered over a 3 month period? 

Part 1: The Marketing Machine Foundations

By the end of this session, you will come away with:

  • An overview of the fundamental marketing models that govern recurring revenue businesses
  • An understanding of how to build a marketing machine, it's components and what channels you need to optimise
  • Conversion and volume metrics that you need to measure to achieve your goals
  • A gap analysis of your business based on your current metrics
Part 2: The One-Page Marketing Playbook

By the end of this session, you will come away with:

  • A proven template of a one-page marketing playbook
  • A step-by-step process for building your own effective marketing playbook
Part 3: Essential Marketing Playbook Content

By the end of this session, you will come away with:

  • The turn-by-turn directions to include in your playbook that marketing need to succeed in each stage of the process
  • Customisable blueprints that visualise your key customer touch-points
  • Supporting enablement templates, including funnel designs, ideal audience profile templates, and value prop frameworks
Part 4: Implementing your Marketing Playbook

By the end of this session, you will come away with:

  • Best practices for ensuring your playbook remains fresh and relevant to your team
  • Recommendations for integrating your marketing playbooks into your wider business strategy

Tell Me More

If you’re an emerging start-up, a fast-growth scale-up, or a stalled organisation, I’d love to help design your marketing playbook.

As an experienced SaaS 'C' level operator and ex-CMO, I won’t just give you the cure to your current challenges — I’ll show you how to apply it, identifying your ‘unknown unknowns’ and covering everything from how to scale through to marketing execution.