Why Every B2B SaaS CEO Should Be Doing Due Diligence

‍Over the last two years, I've worked on 15+ due diligence projects on SaaS companies. The "audit" or "DD" process is on behalf of venture capital firms' pre-investment.

The truth is, 90% of them were calling out similar issues.

Here's the breakdown:

• Team Capabilities
• Value proposition, positioning, audience building and go-to-market
• Too little structure (playbooks) or too much structure
• Mis-aligned go-to-market plan
• Brand building
• Marketing channels, i.e. no details

Due Diligence tends to happen when you are seeking the next round of investment (i.e. I operate between £2m - £15m ARR). But now, intelligent CEOs are looking at audits pre-investment before moving into the discussions on funding.

Why is it essential every SaaS CEO should be doing due Diligence?

Here's why:

• Understand current gaps and blockers
• Validate your strategy is working and accurate
• Create clarity around value proposition and positioning
• Stop spending on the wrong things
• Speed up the growth plan
• Confident in solving problems in the business to your board
• You can't do everything or know everything. But it's helpful being told *exactly* what you need to do

Often this process can save you six-nine months.

Like magic, you'll wake up the following day (post-DD) with *absolute* clarity on how to solve challenges and the roadmap in your current phase to sustainable growth.