Strategic Support for Long-Term Success

DUE DILIGENCE | SAAS ADVISOR | MENTOR & COACH

Gain access to my cumulative GTM and marketing strategy knowledge.

— Due Diligence: Unlock detailed capability gaps and fixes in your GTM to see real results.

— Retained Advisory: Effective strategic advice and direction with clear ROI that validates your go-to-market strategy.

— Mentoring & Coaching: Leverage real-world tested frameworks that will drive performance, organisation, and prioritisation..

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Why Work with An Advisor?

The Revenue Funnel Has Shifted, Again

B2B buyers are typically 57% of the way to a buying decision before actively engaging with sales.

Marketing must pave the path  for consumers to learn about and engage with your brand at every step of the journey.

Poor Revenue Alignment Kills Growth

Sales and marketing team alignment helps organisations generate 32% higher revenue.

Bringing your teams together also improves customer retention by 36% and leads to a 38% higher win rate.

Hiring In Sales Is Not A Growth Plan

Sales used to be 90% art and 10% science — now, these numbers are reversed.

Science and metrics are key now. To grow, companies must create end-to-end revenue processes.

My Strategic Advisory Services

As external forces continue to change B2B selling, brand building has become more important than ever. Here’s how I support organisations across their growth lifecycles:
Due Diligence

Done-for-you pre- and post-investment assessments of 200+ DD factors for fast-growth, investor-backed B2B SaaS start-ups.

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Retained Advisory

Ongoing support for funded start-ups and scale-ups that are focused on building B2B marketing & GTM machines (£2M ARR+).

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Mentoring
and Coaching

1:1 coaching and mentoring for aspiring and established leaders, including directors, VPs, and new CxOs looking to get to the next level.

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Get My Weekly Digest:
A Newsletter for the Curious

Every Saturday at 11:30 GMT, I publish a weekly briefing that includes commentary on 7 articles I've found useful during the week, an actionable Q&A section with a key learning, and a recommendation for your tech stack — all consumable within 3 minutes.

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