How To Create A Super Simple Content Strategy For Your Business

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Content is the foundation of crafting the marketing machine. To craft the right strategy can be over-whelming, confusing and challenging. Here is a framework I always think about when building the content architecture.

‍It goes:

Find out what your market wants and how they get it - make all your content about that.

Then:

‍1. Create content all the time
2. Always build goodwill
3. Always make offers

about the author

A career scale-up operator, now Operating Partner at Mercia Ventures and advisor on differentiation, marketing, and GTM, I help companies scale from $2M to $50M+ in revenue with the GTM Accelerator Blueprint, sharing insights through the Scaling Better newsletter and supporting growth with GTM Sprints and Due Diligence reviews.

In conclusion

Good luck out there!

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