B2B Marketing Insights from Edwin Abl

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Marketing

9/1/2023

Tech stack — Depending on the size of your lists and the size of your budget, it might make sense to enlist more robust technologies instead of cooking up a DIY strategy. Metrics review and performance assessment is often done in siloes i.e. in marketing ops and sales ops. Do not let this happen. Make sure you have a ‘ONE TEAM’ ethos. A view of the full funnel flow-through from acquisition, purchase, cross-sell/ up-sell and LTV.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

8/11/2023

How to Create a Marketing GTM "Offer Stack"

Building a marketing GTM plan has never been more complicated. However, it doesn’t have to be that way. The one crucial mistake people make is not thinking of the architecture.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

7/28/2023

VP of Marketing Interview Questions

Questions to help hire the right VP of Marketing or CMO for SaaS scale-up.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

7/1/2023

Key Questions to Assess the Competence of a Marketing Leader

If you are on the VC side and meeting the new marketing leader, knowing if they are competent in the context of Series A/ B and scaling the pipeline to the next level is essential. ‍

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

6/16/2023

How to Build Ladder Messaging (aka scale and sell smarter)

Want to create clear positioning, now and for the future product? ‍One of the most powerful concepts you should know about is something I can “ladder messaging”.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

5/6/2023

15 Must-Answer Marketing Questions for Revenue Growth

Rank and tackle the most significant obstacles to pipeline growth by focusing on one issue at a time, beginning with the highest priority challenge.‍

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

4/29/2023

Why Marketing GTM Fails

Marketing GTM failure vs Marketing GTM success.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

4/22/2023

What is Anti-Scaling? How Doing Less Leads to More

Do you focus on anti-scaling strategies? Seven simple ideas on how to embed anti-scaling in your GTM.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

Personal Progress

4/14/2023

What Does a Good CMO Look Like?

Over the past decade, I have hired directly or with clients over 50+ marketers. That's got to be over 250+ interviews. It works out to spending around 87,600 hours working with marketers.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

Personal Progress

4/8/2023

Efficient Marketing Meeting Template

After 10+ years of running weekly team meetings, I often needed help with a suitable format.‍It changed many times over the years.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Marketing

4/3/2023

The 3 Groups of Metrics and KPIs All SaaS Companies Should Track

I still struggle to see the value of some of these numbers and contextualise their meaning across many different data points. The reality is that most of us are tracking too many things—not because the information is useful, but simply because we can.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

Personal Progress

Marketing

4/3/2023

How to Articulate Clear Marketing Value for CEOs

Most marketing leaders need help articulating marketing efforts' value to the CEO.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor