Marketing Strategy for SaaS Companies, Simplified

I spoke with a CEO yesterday who’d just crossed $5M in ARR. The product-market fit was solid, and GTM was showing early signs of repeatability. She had a good head of marketing in place and had just brought in a product marketer to support growth.I asked her what felt hardest right now.She said: “I want to build a better team around me, but I’m unsure how.”

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

I sat through another investor panel yesterday where everyone kept talking about how to "support" their portfolio companies.Things like reviewing board decks, troubleshooting hiring issues, jumping into pipeline reviews, or offering feedback on positioning.A few years ago, I would've nodded along. It all sounds helpful.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor

When you go it alone, you instantly start looking too far ahead.You want to build a successful business quickly, earning 7 figures and not working five days a week.You want to have less pressure than you’re ‘C’ level job.But you forget about phasing.Phasing and building over time is much more complex when you are alone, especially when you try to do everything yourself.

Edwin Abl, SaaS GTM Expert & B2B SaaS Advisor