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Gain direction for your B2B marketing program and see real results from unlocking detailed capability gaps and fixes in your GTM approach.
Some of the common use cases companies address in a retained advisory capacity include:
Design a marketing playbook that highlights the correct channels and provides insights around the key people needed in org design.
Perform a capabilities audit using the High-Performance Habits Model and provide subsequent mentoring and coaching to improve performance.
Implement mentoring and frameworks to improve communications and GTM alignment between marketing, product, and sales teams.
Validate candidates’ technical skills in the recruitment process to improve confidence over making the right leadership appointment.
Educate clients on brand-building and Sales Activation investment theories to drive a deeper understanding of where money is being spent.
Meticulously review clients’ existing sales funnels to provide precise insights on current funnel challenges and potential fixes.
Leverage my global experience to create a playbook for growth based on local nuances, including clear marketing recommendations for new regions.
Ensure marketing is working in parallel with IPO pathway restrictions to prepare for post-IPO hyper-growth opportunities.
Provide mentorship to validate decisions and steer teams in the right direction, resulting in improved execution and business ARR growth.
Evaluate teams’ existing marketing technology stack in order to ensure proper usage or replacement of each tool.
Guide leaders through strategic planning exercises to better understand the full impact of potential changes before executing planned scenarios.
Check clients’ ‘unknown unknowns’ and provide a valuable external perspective that identifies opportunities for strategic innovation.
Design a marketing playbook that highlights the correct channels and provides insights around the key people needed in org design.
Perform a capabilities audit using the High-Performance Habits Model and provide subsequent mentoring and coaching to improve performance.
Implement mentoring and frameworks to improve communications and GTM alignment between marketing, product, and sales teams.
Validate candidates’ technical skills in the recruitment process to improve confidence over making the right leadership appointment.
Educate clients on brand-building and Sales Activation investment theories to drive a deeper understanding of where money is being spent.
Meticulously review clients’ existing sales funnels to provide precise insights on current funnel challenges and potential fixes.
Leverage my global experience to create a playbook for growth based on local nuances, including clear marketing recommendations for new regions.
Ensure marketing is working in parallel with IPO pathway restrictions to prepare for post-IPO hyper-growth opportunities.
Provide mentorship to validate decisions and steer teams in the right direction, resulting in improved execution and business ARR growth.
Evaluate teams’ existing marketing technology stack in order to ensure proper usage or replacement of each tool.
Guide leaders through strategic planning exercises to better understand the full impact of potential changes before executing planned scenarios.
Check clients’ ‘unknown unknowns’ and provide a valuable external perspective that identifies opportunities for strategic innovation.
When it comes to B2B SaaS marketing, Ed hits the sweet spot. Clear, methodical, well-thought-through guidance to what can be a complex area. Ed would be a great part for most scale-up (if you can get into his diary). Team Frog. Just want as much proof as possible for trust.
Ideal for emerging scale-ups
Ideal for CEOs and teams at high-growth scale-ups
Ideal for larger teams, multiple products, or high-growth scale-ups
Every Saturday at 11:30 GMT, I publish a weekly briefing that includes commentary on 7 articles I've found useful during the week, an actionable Q&A section with a key learning, and a recommendation for your tech stack — all consumable within 3 minutes.