How To Get Better Insights From Customers To Work Into Your Message

A common question I come across is how to get deeper knowledge feedback loops into your brand positioning and sales strategy.

My suggestion here is simple: Interview Buyers.

Interview buyers; find out everything they did and thought about (narrow it down to why you were selected). Either, as a structured and unscripted interview, then aggregate what they tell you. Build personas on those experiences.

Question sets:

1. Take me back to the day when you first decided to solve this problem; what was the trigger to take action?

2. What really changed in you or the organisation?

3. Key is insight into the trigger moment?

4. What did you do first to understand what providers to consider?

5. Content they find useful, words, messages?

6. What did your peers tell you that was helpful to you (what did you learn on the internet or research)?

Our goal is to be useful to the buyer in this process. Look to add value with your insights for them to create a value exchange. Come prepped!

Whenever you're ready, there are three ways I can help you:

(1) DUE DILIGENCE FOR INVESTORS & CEOs: A bespoke framework and capability model 'DEMAND KARMA' that delivers DD services to investors, VC firms and CEOs.

(2) ADVISORY: Retained advisory at funded scale-ups. A simple monthly fee. Helping CEOs build a scalable marketing machine. (Booked out until December)

(3) STRATEGY COACHING: Book time on my calendar to work through a standalone project or to get answers to your most pressing marketing strategy and execution questions.

If you're interested, let's jump on a call to see if you're a good fit.

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