How To Become A More Credible Marketing Leader?

I help CEO's learn B2B SaaS marketing. I help marketing leaders understand what the CEO needs to know. This outline is a good read for both parties :)

Most marketing leaders struggle with the same problems.

I’ve struggled with it myself. It’s difficult to be a marketer. It’s a poisoned chalice.

On the one hand, you get blamed for not producing enough pipeline.

But on the other hand, when the pipeline grows, deals close and you hit the number. Guess what.

The CRO gets all the credit.

Psychologically, it’s tough for a CMO or an aspiring marketing leader.

But what I want to give you in this post is five tips on how you can optimise your role as the CMO.

Or if you’re an aspiring CMO, what you need to think about, in order to get at the level, and operational outputs, that the CEO expects and the board expects from you.

Here we go.

Read the full post

Whenever you're ready, there are three ways I can help you:

(1) DUE DILIGENCE FOR INVESTORS & CEOs: A bespoke framework and capability model 'DEMAND KARMA' that delivers DD services to investors, VC firms and CEOs.

(2) ADVISORY: Retained advisory at funded scale-ups. A simple monthly fee. Helping CEOs build a scalable marketing machine. (Booked out until December)

(3) STRATEGY COACHING: Book time on my calendar to work through a standalone project or to get answers to your most pressing marketing strategy and execution questions.

If you're interested, let's jump on a call to see if you're a good fit.

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