Edwin Abl
A Newsletter
For The Curious
I publish a weekly briefing every Saturday at 11:30 GMT. It will contain 7 articles I've found useful during the week. An actionable Q&A section with a key learning and a recommendation for your tech stack. All consumable within 3️⃣ minutes.
A portfolio of recommendations from clients, peers, CEO’s, VC’s; people coached, mentored and managed.
TESTIMONIALS
Latané Conant (CMO at 6Sense)
“Edwin worked at Appirio for 4+ years and was critical to building Appirio’s European business from the ground up. Edwin drove results and built an incredible team. He hired amazing talent and groomed them to be their best. He had a positive impact on our business, careers, and lives. Ultimately this is the mark of great leadership.

Edwin is a constant student...from some new piece of technology he wanted us to pilot to self-help programs he was pushing us to try, he was always working on himself and raising the bar for all of us.”
James Bagan (Operating Partner Frog Capital and Chairman)
“I have had the pleasure of watching Ed work over the last 2 years in his role as CMO at Modulr. Ed arrived in the business just after we'd invested and his impact was immediate, attempting to effect some control and direction over a critical function.

Ed is one of the new breed of marketers, who understands that the marketing priority is to foment revenue opportunity but also thinks deeply about leadership, culture and the clever use of technology to enable all this. For me, Ed is a rare blend of consideration and action; lots of analysis and reflection allied to just getting stuff done and delivering results.”
Steve Penfold (Helping global organizations to produce digital learning that delivers a transformational impact)
“Ed is a fantastic coach and advisor for CEOs of fast growing businesses. I have been working closely with Ed for a while now and am continually impressed how he has a different way of looking at things. Much of this is due to how much he continually reads and learns every week to improve his skills, more than anyone I know. If you subscribe to his weekly emails you will know what I mean!

Combined with his commercial experience it makes him a very credible and premium advisor. Ed also has an excellent personal network which is very valuable to anyone working with him.”
“It's been an absolute pleasure working with and getting to know Edwin, both as a member of the London Revenue Collective Steering Committee and as an Adviser to Scalewise. He is generous with his time, thoughtful with his advice and an all round great human!

Although I've never been managed by Ed, I know him well enough to be convinced that he's an exceptional leader who creates high-performing, engaged teams through open communication, trust and proper coaching conversations. Thanks for all your support, Ed. ”
Tom Glason (Revenue Leader, Chairman of the London Revenue Collective, CEO of Scalewise, Sales Coach at SIA)
“Edwin was recommended to me as a guru in the b2b marketing space, to talk to in terms of tapping his brain for information (!) — especially in terms of understanding how to build a marketing function from scratch, the constituent parts, understanding lead gen's place in marketing, content, brand, the CMO position itself — and much much more!

We've had some great conversations and he's really mentored and helped my thinking at our VC backed firm, which is investing in its marketing dept. Extremely knowledgeable, ambitious thought leader! ”
Matthew Adam (Chief Executive Officer at We Are Digital.Co.Uk)

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