It defines a new category and approach to engagement. But how you implement these tools in an already crowded stack is a huge consideration — especially when you consider issues around Marketing Automation tool adoption.
Is the ultimate decision to get rid of the clunky MA tools and fully embrace ABM tools, or simply find a neat way to seamlessly integrate them into your workflow. The ones that embed in workflows will be the winners in this category, as far as I am concerned.
Looking to see which ones you should be using in 2019 to have your team’s most profitable and successful year yet?
Here are 10 account-based marketing tools worth a test drive 🚀