How To Create A Super Simple Content Strategy For Your Business
Content is the foundation of crafting the marketing machine. To craft the right strategy can be over-whelming, confusing and challenging. Here is a framework I always think about when building the content architecture.
Find out what your market wants and how they get it - make all your content about that.
1. Create content all the time 2. Always build goodwill 3. Always make offers
I publish a weekly briefing every Saturday at 11:30 GMT. It contains seven articles I've found useful during the week and an actionable Q&A section with key learnings and recommendations for your tech stack. All consumable within three minutes.