SaaS B2B Sales & Marketing Resources

How To Best Prepare For A Meeting

My advice is to follow this super simple framework for meeting success. And it doesn't just need to be external meetings. 

1. Why we're here?
2. What do we expect?
3. Do we agree? 

Add a framework to position your product/ service. 

You need to think of the customer's SCV: Situation / Challenge / Value Proposition. 

S - What is the situation
C - What is the challenge they face, all about the challenges. 
V - Bring a value proposition that address challenges 

Focus on mutual value creation. Make it easy to change.

Don't position your solution as a 'big' jump. Make them feel comfortable in the incremental move to a new world and more inspiring vision. 
Leadership Productivity