Most marketing leaders struggle with the same problems.
I’ve struggled with it myself. It’s difficult to be a marketer. It’s a poisoned chalice.
On the one hand, you get blamed for not producing enough pipeline.
But on the other hand, when the pipeline grows, deals close and you hit the number. Guess what.
The CRO gets all the credit.
Psychologically, it’s tough for a CMO or an aspiring marketing leader.
But what I want to give you in this post is five tips on how you can optimise your role as the CMO.
Or if you’re an aspiring CMO, what you need to think about, in order to get at the level, and operational outputs, that the CEO expects and the board expects from you.
Here we go.
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