SaaS B2B Sales & Marketing Resources

How Long Should I Spend Writing A Cold Email?

You need to invest the time needed to write a compelling message. Don’t rush cold email copy.

> A process to follow:

  • Brainstorm and create the biggest SPECIFIC PAIN possible for the prospect. The trick with cold emails is to make sure it is ultra specific and not generic. Generic means low response rates. You have to stimulate the prospect. You have to agitate and create tension. That is the first key to your copy.

  • Make it short and simple. Treat cold emails with brevity, simplicity and clarity. Do not write a long winded, fluffy and text heavy email. It will not get read. It has to stand out immediately.

  • Add clear social proof and/or personalisation. Your copy must include social proof (referral, or customer names - some form of commonality). Even better research the prospect. Add a line or two that shows you’ve done your research. It will compound the effectiveness.

  • Simple structure to follow. Make the content authentic and valuable. Don’t lie.

Don’t try to make your ask unclear. Don’t try to deceive.