Scalable revenue growth always needs improved results from Demand Generation — more volume, better quality, scalable processes and team development is VITAL MIX.
When you look to design your approach, there is such a variety of new ideas, tactics, strategies, tools, process and more...
How do you know what's important?
If we consider, cold sales outreach as an outbound channel for scaling,
... for example ...
We already see generic copy that doesn't work, same old templates, social selling misconceptions, poor data and unmotivated SDR's with the wrong KPI's— as some of the challenges.
So, how do you know where to start? Or start again, or start to re-align for getting more consistency from an engaged sales, SDR or marketing group.
The reality is no answer fits all, but I've figured out a few simple tactics that actually help generate results, consistently.
The three pillars of this framework is STRATEGY, COPY, AND PROCESS—beneath lies lots of actionable detail, from my experience.
Just take a look at my journey below…