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From Demand Generation to Revenue Generation: How to build connected processes that scale
Consulting on best practice to deliver $100M+ pipeline for B2B organisations
This is my story
When I was 21 years old
...started working in recruitment on a cold desk with ZERO customers, processes, tools or strategy - just a phone.
Cold selling was incredibly hard
...my goal was to look how to create sales opportunities through warm selling — with a focus on email outreach and simple clever strategies.
Wanted to transform an industry
...and decided to start my own consulting business thinking it would be easy to build something and sell for lots of money.
Hit an obstacle
...didn't quite reach my goal, selling and building a small business was an incredible slog, without the right strategy for consistent growth.
Had a rethink, started a hiring platform
...called TalentFeed that helped curate Salesforce developers into an invite-only community, made it work but failed to raise funds despite being profitable.
It failed to make a HUGE impact
...something didn't quite click, realised it was important to refocus and learn from the past, my goal was to guide, coach, mentor, and help start-ups.
Spent 5 years learning along the way
...all about systems, processes, challenges, sales outreach, a new sales fad etc etc... in addition, studied and tested all sorts of personal development hacks, tactics and guru's...
Started the marketing and growth teams at Appirio (acquired by Wipro in 2016)
...to put my knowledge into practice and build something bigger.
Joined Hive Learning
A billion dollars is spent every day by organisations on learning and development but most learning gets buried in notepads or never leaves the room – we're here to change that.
I've Built Pipeline From Scratch to $100M+

I've helped grow a pipeline from $300k to $133m in 4 years, and I can help share that knowledge, experience and advice with you.
Step #1 - Get a (Free) Revenue
Generation Assessment
My specific expertise is building a marketing/sales strategy for scaling revenue generation. I'll provide valuable ideas around process, strategy and tactics — with a fresh perspective.
Mid-Market / Enterprise
Over 100 employees
Transforming approach to growth
Need to break down existing silos
Join now
Venture / Growth Startup
Between 20-100 employees
Validated product market fit
Scaling growth efforts
Join now
Step #2 - How I Can Help
Available for 1:1 or remote coaching, specifically aimed at either a) Marketers who want to get better at what they do b) sales leaders/entrepreneurs who want strategic but also tactical advice around scaling revenue growth.
Available to work alongside board, CEO, start-ups or sales leaders, get access to my expertise around scaling revenue for growth, building a sales development engine and scaling revenue generation across Europe.
Available for speaking engagements across Europe, areas of expertise include: Demand Generation, marketing strategy, learning & development, scaling sales outreach, Demand Karma (my framework for building Inside Sales teams in record speed) and personal development for marketers.
Step #3 - Let's Connect
Once you've filled out the questionnaire, you'll receive a reply to speak more about your business and gather more information so we can accurately plan out how to grow your revenue
Please add detailed comments below for a quick response

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