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I'll teach you scalable marketing & demand generation strategies
COACHING & CONSULTING DESIGNED TO HELP SALES REACH THEIR FULL POTENTIAL
This is my story
When I was 21 years old
...started working in recruitment on a cold desk with ZERO customers, processes, tools or strategy - just a phone.
Cold selling was incredibly hard
...my goal was to look how to create sales opportunities through warm selling — with a focus on email outreach and simple clever strategies.
Wanted to transform an industry
...and decided to start my own consulting business thinking it would be easy to build something and sell for lots of money.
Hit an obstacle
...didn't quite reach my goal, selling and building a small business was an incredible slog, without the right strategy for consistent growth.
Had a rethink, started a hiring platform
...called TalentFeed that helped curate Salesforce developers into an invite-only community, made it work but failed to raise funds despite being profitable.
It failed to make a HUGE impact
...something didn't quite click, realised it was important to refocus and learn from the past, my goal was to guide, coach, mentor, and help start-ups.
Spent 5 years learning along the way
...all about systems, processes, challenges, sales outreach, a new sales fad etc etc... in addition, studied and tested all sorts of personal development hacks, tactics and guru's...
Started the marketing and growth teams at Appirio (acquired by Wipro in 2016)
...to put my knowledge into practice and build something bigger.
Joined Hive Learning
A billion dollars is spent every day by organisations on learning and development but most learning gets buried in notepads or never leaves the room – we're here to change that.
I've Built Pipeline From Scratch to $140M

I've helped grow a pipeline from $300k to $133m in 4 years, and I can help share that knowledge, experience and advice with you.
What I do
Coaching
Available for 1:1 or remote coaching, specifically aimed at either a) Marketers who want to get better at what they do b) sales leaders / entrepreneurs who want strategic but also tactical advice around scaling revenue growth
Consulting
Available to work alongside board, CEO, start-ups or sales leaders, get access to my expertise around scaling revenue for growth, building a sales development engine and scaling enterprise software/ services across Europe
Speaking
Available for speaking engagements across Europe, areas of expertise include: Demand Generation, scaling sales outreach, Demand Karma (my framework for building Inside Sales teams in record speed) and personal development for marketers
About Edwin
I have a proven track record helping innovative and fast growth companies develop scalable pipeline, globally and into new geographic markets.

I'm currently the Chief Marketing Officer of Hive Learning, a company founded by Sir Clive Woodward - hivelearning.com. We help enterprise companies create a learning experience that is more motivating, engaging, collaborative, relevant and habit forming - all within a consumer grade mobile UI.

Before working at Hive, I led and built marketing at Appirio in Europe ($133M pipeline growth in 4 years), co-founded 2 companies in the Cloud tech space and worked as a sales and marketing advisor to startups and entrepreneurs.

Aside from all the above, I love helping individuals learn more about demand generation, marketing and personal development.
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