01
See the real challenge
Step back from the symptoms. Understand what is getting in the way, where the uncertainty sits, and what needs your attention first.
ONE-TO-ONE COACHING WITH EDWIN ABL
Clarity for your next chapter of leadership.
A thinking partner for founders and leaders navigating growth, change, and the decisions that come with both.
Request a discovery call
OPERATOR EXPERIENCE ACROSS
100+ Scaleups across the globe : Operating Partner & Ex-CMO/CRO
What got you here may no longer fit where you want to go.
Maybe your company is growing and your role as a founder or leader needs to evolve. The life you’ve built no longer feels right. Or you’ve stepped away from something and don’t yet know what comes next. As AI reshapes business and leadership, you may also be questioning what your next chapter looks like.I know this territory well.
For over a decade, I’ve navigated my own transitions and, as a VC operating partner, coached and advised more than 100+ CEOs and executives at growth-stage companies. I help founders and leaders work through the frustration of feeling stuck, a place I’ve been myself. Whether you want to build a better team around you, become a higher-performing leader, or take a different direction, we turn uncertainty into clear decisions and a practical plan for what comes next. That might be within your company, outside it, or something completely new.
This is where I share my story, my approach, and what I’ve learned along the way. Our work starts with the question you are facing now.
My philosophy
Leadership grows through better judgment. That means understanding what matters, recognising your own patterns, and choosing how to respond when the pressure is on.
I bring the perspective of an operating partner who has built teams and coached and advised more than 100 CEOs and executives at growth-stage companies. I’ve experienced the uncertainty of starting a business, the demands of scaling, and the challenge of deciding when to keep building, change direction, or move on.
Coaching creates room to look at both the business and the person leading it. We can work on a strategic decision, a difficult conversation, or a transition in your role. The aim is to help you find a way forward you understand and can act on.
You bring the context and ambition. I bring questions, perspective, and practical experience.
My approach
A blend of coaching, mentoring, and practical perspective, shaped around the challenge in front of you. We connect reflection with decisions and actions in your working life.
02
Strengthen your judgment
Examine assumptions, weigh the trade-offs, and make decisions with a clearer view of the business and your priorities.
03
Build what comes next
Clarify what you want as a founder or leader, work through what’s keeping you stuck, and build a practical path into your next chapter.
04
Transition not change
Navigate your next chapter as a founder or leader, within your company or beyond it. Turn uncertainty into clear choices and practical next steps.
05
Find a sustainable pace
Look at where your time and energy go. Make space for the work only you can do and build a rhythm that supports your leadership.
06
Learn through action
Turn insight into a practical next step. Try it in the real world, reflect on what happened, and adjust with purpose.
FROM THOSE I HAVE WORKED WITH
Experience. Perspective. Trust.
“His frameworks, approach and importantly style is engaging and efficient. Super thankful to work with him in prior lives and ongoing as part of his role in our Tercera Advisor Network!”
Chris Barbin
Founder & former CEO at Appirio
Frequently asked
questions
Who is this for?
Founders, CEOs, leaders, and aspiring executives who want a partner to help them execute through leadership challenges, career tranisitions and becoming a high performance inidividual in whatever they do.
What can we work on?
A change in role, strategic priorities, company growth, team leadership, tough decisions, AI driven leadership, personal blockers, career transition or where you want to be in 2-3 years. We begin with the challenge that matters most to you.
How is coaching different from advisory?
Coaching focuses on your thinking, judgment, and development as a leader. Advisory brings direct input on the business. We can discuss which kind of support fits your situation.
What does working together look like?
We agree the focus, format, and cadence after an initial conversation. The work should fit your goals and give you room to put what you learn into practice.
What is the investment?
We will discuss scope and pricing on a chemistry call, once we understand what you need.
How do I get started?
Request a chemistry call. We will talk about what you are navigating and explore whether working together makes sense.
Make room to think.
Decide what comes next.
Start with a conversation about where you are and what you want to change.
Request a discovery call
